商务英语阅读教程-第一册 内容简介

《商务英语阅读教程》是北京理工大学出版社高等学校精品课程规划教材，也是项目式教学课程开发研究成果之结晶。项目式教学是行动导向教学的实现形式，是基于工作过程的课程观，体现工学结合的特点，构建“工学结合”的教学模式以全面提高学生的职业能力素质。
本教材将学生应该掌握的技能由浅入深地融入到不同的项目中，每个项目先是情景导人，然后陈述项目的目标和内容，接下来细分两个任务，包括阅读技巧和实际案例，做到了主题清楚、任务明确。

商务英语阅读教程-第一册 目录

module one inter-cultural communication
task one analyzing sentence structures
task two inter-cultural communication
module two business etiquette
task one guess the new words through context
task two business etiquette
module three company culture
task one analyzing long sentences
task two reading-centered activities
module four human resources management
task one identifying the main idea in sentences
task two human resources management
module five company performance
task one identifying the main idea in a paragraph
task two company performance
module six brand power
task one reading between lines
task two brand power
module seven marketing
task one identifying reference
task two marketing
module eight advertising
task one predicting the next
task two advertising
module nine e-commerce
task one skimming
task two e-commerce
module ten successful entrepreneurs
task one scanning
task two successful entrepreneurs
suggested keys

外语 行业/职业英语 商务英语

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