新手学外贸英语一本通 本书特色

新手学外贸英语一本通是一本全面介绍外贸从业过程中英语应用相关知识的书籍。全书共9章，主要包括4个部分的英语应用，*部分为外贸营销、商务往来以及合作形式，第二部分为业务洽谈、外贸协商以及商品报关，第三部分为外贸后续事项以及风险与纷争，第四部分为人际关系拓展相关内容。本书从具体的外贸业务角度而编写，从实际出发，通过常用词汇和情境实例，展示在外贸实战中*实用的英语对话和邮件往来等知识。帮助外贸从业人员在短时间内迅速提升与客户的英文交流能力，从而能更好地应对国际贸易的各个环节。

新手学外贸英语一本通 内容简介

特别附赠案例音频，听与说同步练习，学得精对书中的情景实例录制了对应的音频文件，只需二维码扫描，方便对听力与口语进行同步练习。倾心总结高频外贸词汇，融会贯通地道外贸英语精选外贸行业实用情景对话，从容应对不同外贸场景

新手学外贸英语一本通 目录

CHAPTER01外贸营销TradeMarketing PART1营销话题MarketingTopics/2 Unit1市场调查MarketingSurveys/2 Unit2广告营销AdvertisingMarketing/4 Unit3促销活动PromotionalEvents/7 PART2开发客户SeekingforCustomers/9 Unit1开发信SalesMail/9 Unit2信函来往BusinessLetter/12 Unit3电话沟通TelephoneCommunication/15 PART3参加展会TradeFair/18 Unit1展位相关AboutBooth/18 Unit2接待客户CustomerServices/22 Unit3会后跟进ContactAfterFair/26 CHAPTER02商务往来DoingBusiness PART1预约会面AboutVisit/30 Unit1要求会面DemandinganAppointment/30 Unit2安排会面ArranginganAppointment/34 PART2外宾接待ReceivingCustomers/37 Unit1商务签证邀请函VisaInvitationLetter/37 Unit2迎接客户PickingupCustomers/39 Unit3商务参观BusinessVisit/42 Unit4商务会餐BusinessDinner/46 Unit5安排活动ArrangingActivities/50 Unit6机场道别Seeingoff/52 PART3商务出差BusinessTravel/54 Unit1入境手续EntryFormalities/54 Unit2飞机旅程AirTravel/57 Unit3安排住宿ArrangingAccommodations/62 Unit4交通出行Transportation/66 PART4日常通知DailyAotification/69 Unit1公司变动通知CompanyChangeInformed/69 Unit2职务调整通知PositionAdjustmentInformed/73 CHAPTER03合作形式FormsofCooperation PART1合作Cooperation/78 Unit1合资经营JointVenture/78 Unit2合并收购Mergers＆Acquisitions/81 Unit3技术转让TechnologyTransfer/83 PART2代理Agent/87 Unit1申请代理ApplyingforAgency/87 Unit2拒绝代理RefusinganAgent/89 Unit3代理协商AgencyConsultations/92 Unit4任命代理AppointinganAgent/95 PART3贸易Trade/97 Unit1加工和组装贸易ProcessingandAssemblingTrade/97 Unit2其他贸易形式OtherFormsofTrade/101 Unit3招标与投标BiddingandTendering/108 CHAPTER04业务洽谈TradeNegotiations PART1询盘与报盘InquiryandOffer/112 Unit1询盘处理DealingwithInquiries/112 Unit2报盘处理DealingwithOffers/115 Unit3介绍产品RecommendingProducts/119 PART2还盘Counteroffer/123 Unit1还盘处理DealingwithCounteroffers/123 Unit2价格谈判PriceNegotiations/130 Unit3新的价目单ARenewedPriceList/133 PART3订货与确认OrderandConfirmation/136 Unit1样品准备SamplePreparation/136 Unit2订单处理DealingwithOrders/143 Unit3要求佣金AskingforaCommission/152 Unit4要求折扣AskingforaDiscount/155 CHAPTER05外贸协商BusinessNegotiations PART1客户会议CustomerMeeting/160 Unit1会前准备MeetingPreparations/160 Unit2会议环节MeetingSessions/163 PART2商定条款ItemsNegotiations/168 Unit1运输方式DeliveryMethodsNegotiation/168 Unit2交货期限ConsignmentTimeNegotiation/172 Unit3包装方式PackingMethodsNegotiation/174 Unit4保险条款InsuranceTermsNegotiation/176 Unit5付款方式PaymentTermsNegotiation/178 PART3合同事务AboutContract/181 Unit1合同评审ContractReview/181 Unit2签订合同SigningaContract/184 Unit3终止合同TerminatingaContract/186 CHAPTER06商品报关DeclarationofGoods PART1生产Production/190 Unit1生产阶段ProductionStage/190 Unit2生产问题ProductionProblems/193 PART2商品检验CommodityInspection/197 Unit1商检讨论InspectionNegotiation/197 Unit2商检程序InspectionProcedures/200 Unit3检验争议DiscrepancyaboutInspection/203 PART3海关通关CustomsClearance/206 Unit1通关讨论CustomsClearanceNegotiation/206 Unit2报关资料DeclarationDocuments/209 Unit3海关问询QuestioningattheCustoms/212 PART4装运和交货ShipmentandDelivery/215 Unit1装运指示ShipmentInstructions/215 Unit2装运问题ShipmentProblems/218 Unit3装运和交货通知ShipmentandDeliveryNote/221 CHAPTER07后续事项After-sale PART1关于支付AboutPayment/226 Unit1支付结算PaymentClearing/226 Unit2催款PaymentReminder/231 Unit3付款错误PaymentingError/235 Unit4确认收到款项PaymentConfirm/238 PART2售后跟进After-saleService/240 Unit1询问情况InquiringAbouttheSituation/240 Unit2优化产品OptimizingProducts/243 Unit3交换信息ExchangedInformation/245 Unit4推荐新产品PromotingNewProducts/248 CHAPTER08风险与纷争RiskandDispute PART1保险Insurance/252 Unit1保险类别InsuranceCoverage/252 Unit2保险费率PremiumRates/255 Unit3投保ToInsure/258 Unit4赔偿Compensation/260 PART2投诉Complaints/263 Unit1进行投诉FileaComplaints/263 Unit2处理Solutions/266 PART3索赔Claim/270 Unit1提出索赔CompensationClaim/270 Unit2赔付方式CompensationMethods/273 CHAPTER09人际关系拓展EstablishingHumanRelations PART1私人交往PersonalAffairs/280 Unit1节日问候FestivalGreetings/280 Unit2赠送礼物PresentingGifts/284 PART2私下交流PrivateConversation/287 Unit1祝贺与安慰CongratulationsandConsolations/287 Unit2请教与感谢RequestsandThanks/291

 1/2    1 2 下一页 尾页

外语 行业英语 商业英语

在线阅读