新手学外贸英语一本通 本书特色
新手学外贸英语一本通是一本全面介绍外贸从业过程中英语应用相关知识的书籍。全书共9章，主要包括4个部分的英语应用，*部分为外贸营销、商务往来以及合作形式，第二部分为业务洽谈、外贸协商以及商品报关，第三部分为外贸后续事项以及风险与纷争，第四部分为人际关系拓展相关内容。本书从具体的外贸业务角度而编写，从实际出发，通过常用词汇和情境实例，展示在外贸实战中*实用的英语对话和邮件往来等知识。帮助外贸从业人员在短时间内迅速提升与客户的英文交流能力，从而能更好地应对国际贸易的各个环节。
新手学外贸英语一本通 内容简介
特别附赠案例音频，听与说同步练习，学得精对书中的情景实例录制了对应的音频文件，只需二维码扫描，方便对听力与口语进行同步练习。倾心总结高频外贸词汇，融会贯通地道外贸英语精选外贸行业实用情景对话，从容应对不同外贸场景
新手学外贸英语一本通 目录
CHAPTER01外贸营销TradeMarketing
PART1营销话题MarketingTopics/2
Unit1市场调查MarketingSurveys/2
Unit2广告营销AdvertisingMarketing/4
Unit3促销活动PromotionalEvents/7
PART2开发客户SeekingforCustomers/9
Unit1开发信SalesMail/9
Unit2信函来往BusinessLetter/12
Unit3电话沟通TelephoneCommunication/15
PART3参加展会TradeFair/18
Unit1展位相关AboutBooth/18
Unit2接待客户CustomerServices/22
Unit3会后跟进ContactAfterFair/26
CHAPTER02商务往来DoingBusiness
PART1预约会面AboutVisit/30
Unit1要求会面DemandinganAppointment/30
Unit2安排会面ArranginganAppointment/34
PART2外宾接待ReceivingCustomers/37
Unit1商务签证邀请函VisaInvitationLetter/37
Unit2迎接客户PickingupCustomers/39
Unit3商务参观BusinessVisit/42
Unit4商务会餐BusinessDinner/46
Unit5安排活动ArrangingActivities/50
Unit6机场道别Seeingoff/52
PART3商务出差BusinessTravel/54
Unit1入境手续EntryFormalities/54
Unit2飞机旅程AirTravel/57
Unit3安排住宿ArrangingAccommodations/62
Unit4交通出行Transportation/66
PART4日常通知DailyAotification/69
Unit1公司变动通知CompanyChangeInformed/69
Unit2职务调整通知PositionAdjustmentInformed/73
CHAPTER03合作形式FormsofCooperation
PART1合作Cooperation/78
Unit1合资经营JointVenture/78
Unit2合并收购Mergers＆Acquisitions/81
Unit3技术转让TechnologyTransfer/83
PART2代理Agent/87
Unit1申请代理ApplyingforAgency/87
Unit2拒绝代理RefusinganAgent/89
Unit3代理协商AgencyConsultations/92
Unit4任命代理AppointinganAgent/95
PART3贸易Trade/97
Unit1加工和组装贸易ProcessingandAssemblingTrade/97
Unit2其他贸易形式OtherFormsofTrade/101
Unit3招标与投标BiddingandTendering/108
CHAPTER04业务洽谈TradeNegotiations
PART1询盘与报盘InquiryandOffer/112
Unit1询盘处理DealingwithInquiries/112
Unit2报盘处理DealingwithOffers/115
Unit3介绍产品RecommendingProducts/119
PART2还盘Counteroffer/123
Unit1还盘处理DealingwithCounteroffers/123
Unit2价格谈判PriceNegotiations/130
Unit3新的价目单ARenewedPriceList/133
PART3订货与确认OrderandConfirmation/136
Unit1样品准备SamplePreparation/136
Unit2订单处理DealingwithOrders/143
Unit3要求佣金AskingforaCommission/152
Unit4要求折扣AskingforaDiscount/155
CHAPTER05外贸协商BusinessNegotiations
PART1客户会议CustomerMeeting/160
Unit1会前准备MeetingPreparations/160
Unit2会议环节MeetingSessions/163
PART2商定条款ItemsNegotiations/168
Unit1运输方式DeliveryMethodsNegotiation/168
Unit2交货期限ConsignmentTimeNegotiation/172
Unit3包装方式PackingMethodsNegotiation/174
Unit4保险条款InsuranceTermsNegotiation/176
Unit5付款方式PaymentTermsNegotiation/178
PART3合同事务AboutContract/181
Unit1合同评审ContractReview/181
Unit2签订合同SigningaContract/184
Unit3终止合同TerminatingaContract/186
CHAPTER06商品报关DeclarationofGoods
PART1生产Production/190
Unit1生产阶段ProductionStage/190
Unit2生产问题ProductionProblems/193
PART2商品检验CommodityInspection/197
Unit1商检讨论InspectionNegotiation/197
Unit2商检程序InspectionProcedures/200
Unit3检验争议DiscrepancyaboutInspection/203
PART3海关通关CustomsClearance/206
Unit1通关讨论CustomsClearanceNegotiation/206
Unit2报关资料DeclarationDocuments/209
Unit3海关问询QuestioningattheCustoms/212
PART4装运和交货ShipmentandDelivery/215
Unit1装运指示ShipmentInstructions/215
Unit2装运问题ShipmentProblems/218
Unit3装运和交货通知ShipmentandDeliveryNote/221
CHAPTER07后续事项After-sale
PART1关于支付AboutPayment/226
Unit1支付结算PaymentClearing/226
Unit2催款PaymentReminder/231
Unit3付款错误PaymentingError/235
Unit4确认收到款项PaymentConfirm/238
PART2售后跟进After-saleService/240
Unit1询问情况InquiringAbouttheSituation/240
Unit2优化产品OptimizingProducts/243
Unit3交换信息ExchangedInformation/245
Unit4推荐新产品PromotingNewProducts/248
CHAPTER08风险与纷争RiskandDispute
PART1保险Insurance/252
Unit1保险类别InsuranceCoverage/252
Unit2保险费率PremiumRates/255
Unit3投保ToInsure/258
Unit4赔偿Compensation/260
PART2投诉Complaints/263
Unit1进行投诉FileaComplaints/263
Unit2处理Solutions/266
PART3索赔Claim/270
Unit1提出索赔CompensationClaim/270
Unit2赔付方式CompensationMethods/273
CHAPTER09人际关系拓展EstablishingHumanRelations
PART1私人交往PersonalAffairs/280
Unit1节日问候FestivalGreetings/280
Unit2赠送礼物PresentingGifts/284
PART2私下交流PrivateConversation/287
Unit1祝贺与安慰CongratulationsandConsolations/287
Unit2请教与感谢RequestsandThanks/291
