会展英语 内容简介

本书分12个单元，各单元的理论部分各自独立，但全书连贯起来就构成了一个有机的整体。每个单元的第二部分为主旨阅读(Spotlight Reading)，按会议和展览两大模块分别取材于国际或地区相关重大事件，以增强透视性的体验。各单元还根据各自的主题，通过快速连接(Quick Link)、事件回放(Replay)方式，与主旨阅读的题材构成一类事件话题。

本书设计了两大类练习：专业词库(Terminology Bank)和需求实践(On?Demand Practice)。专业词库着重对大量首字母缩略词的认识和对专业术语的掌握；需求实践则侧重实际运用能力的训练，包括知识性问题的理解和表达，英汉互译，以及角色体验三种练习形式。

本书适用于会展等相关专业大专院校学生、成人教育学员使用，亦可供从业人员参考。

会展英语 目录

Contents
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
1?1Lead?In2
1?2Spotlight Reading7
1?3Quick Link9
1?4Replay11
1?5Terminology Bank13
1?6On?Demand Practice14
Unit 2The Foundations of a Proper Industry16
2?1Lead?In16
2?2Spotlight Reading17
2?3Quick Link20
2?4Replay21
2?5Terminology Bank23
2?6On?Demand Practice24
Unit 3Key Ingredients of a Successful Meeting26
3?1Lead?In26
3?2Spotlight Reading30
3?3Quick Link34
3?4Replay35
3?5Terminology Bank37
3?6On?Demand Practice37
Unit 4Planning a Meeting40
4?1Lead?In40
4?2Spotlight Reading42
4?3Quick Link44
4?4Replay48
4?5Terminology Bank49
4?6On?Demand Practice49
Unit 5Meeting Market Research51
5?1Lead?In51
5?2Spotlight Reading56
5?3Quick Link57
5?4Replay61
5?5Terminology Bank64
5?6On?Demand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
6?1Lead?In68
6?2Spotlight Reading70
6?3Quick Link73
6?4Replay75
6?5Terminology Bank77
6?6On?Demand Practice78
Unit 7Event Marketing Strategy79
7?1Lead?In79
7?2Spotlight Reading83
7?3Quick Link86
7?4Replay87
7?5Terminology Bank88
7?6On?Demand Practice89
Unit 8Contract Management91
8?1Lead?In91
8?2Spotlight Reading94
8?3Quick Link97
8?4Replay99
8?5Terminology Bank101
8?6On?Demand Practice102
Unit 9Cost Management104
9?1Lead?In104
9?2Spotlight Reading108
9?3Quick Link113
9?4Replay116
9?5Terminology Bank120
9?6On?Demand Practice121
Unit 10Event Risk Management123
10?1Lead?In123
10?2Spotlight Reading127
10?3Quick Link131
10?4Replay133
10?5Terminology Bank135
10?6On?Demand Practice136
Unit 11Human Resources Management138
11?1Lead?In138
11?2Spotlight Reading142
11?3Quick Link146
11?4Replay148
11?5Terminology Bank150
11?6On?Demand Practice151
Unit 12Safety Management154
12?1Lead?In154
12?2Spotlight Reading 155
12?3Quick Link159
12?4Replay163
12?5Terminology Bank165
12?6On?Demand Practice166
Key for Reference168
References206

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