公司管理写作策略 本书特色

Oraanized according to types 0f bus Jness writing such as memos，e-mail，Pressreleases，and reports，deIIVers key concepts ln astraightforward and concise manner．The written exrcises in the text-workbookallow the user to strengthen writing skills through“IN-BOX”real-life exerciseSCenarlos that requlre creating wntten communiCatiOns ln resPonse To Caseinformation．This valuable feature iS uniquely appropriate for the topics in
and facilitates writing success．THE“IN．BOX”一This Assessment Center ModeI has become increasinglycommon in both managerial and staff assessments．It includes many differenttypes of written communication and allows the user to skillfully combinemultiple forms of communication into one cohesive message．The“IN-BOX”iSan exciting and comprehensive pedagogical tool providing countlessopportunities for demonstrating and improving writing skills．THE UNIQUE TEXT-WORKB00K COMINAl_roN allow the user t0 fOCUS ondeveloping strong managerial writing skills and creating highly effective writtencommunications．KEY CONCEPT statements at the beginning of each section highlight therelevance of the chapter section．Some chapter sections focus on a singleform like the memo；others offer a strategy or process that includes severalrelated products．About Thomson South．WesternFor over 1 00 years，Thomson South-Western has been a leader in businesseducation，producing educational and professional products for all areas ofbusiness．Visit
for business education resourceswhether you are in the classroom or in the workplace．

公司管理写作策略 目录

Introduction
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics

2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining : Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
Analytic Tools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, Lateral Thinking
Part One Classic and

3 Oomposin8 Memos andLetters
The Memorandum
Strategy: Finding the Appropriate Tone
Process : Formatting the Memo
Products : Types of Memos
The Business Letter
Strategy : Finding the Appropriate Tone
Identify the Audience
Process : Formatting the Letter
Products : Types of Letters

4 Preparing the Analytic Report
Analytic Reports: Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis

5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The Unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Report's Criteria and Scope

公司管理写作策略 节选

《公司管理写作策略》是专门为公司经理和商务从业人员编写的一本商务写作教科书，2006年出版后在美国十分畅销，具有以下三个特色：

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