优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 节选

谈判并不只是你说哪些话这么简单，因此《优势!商务谈判英语口语50主题》更关注技巧。《优势!商务谈判英语口语50主题》分为三个部分：谈判的技巧和原则、贸易谈判、投资谈判。你可以根据各个实用的主题学习在各种真实的谈判场景下人们所使用的词汇和语句。更为重要的是，你还可以从中学到各种谈判技巧和原则，帮助你成长为优秀的谈判人才。在谈判中要被人生吞活剥了的感觉，你有没有过？很多人都会对谈判心生畏惧，尤其是当你需要用非母语的语言来进行谈判的时候。一想到要置身于某个谈判场景时，你就会膝盖发抖、冒冷汗吗？或者你只是想要用地道的英语练习一下谈判技巧？这本书就是为你准备的！《优势!商务谈判英语口语50主题》中的50个主题对话也有助于你学习在真实的生活场景中如何进行交流。每一个主题都是相对独立的，因此你可以从中挑选对自己*有用的，循序渐进的学习。《优势!商务谈判英语口语50主题》为你提供*为直截实用、朗朗上口的表达方式，你可以将这些新学到的语言以及谈判技巧直接运用到日常的工作和生活中。

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 相关资料

A very basic but very important concept in successful negotiation is focusing on.the interests behind the positions. One common mistake in negotiation is con-fusing positions （what you say you want） with interests （what you really want）. Whenconflicts arise in negotiation, it is often because the two parties have positions thatare in direct opposition to each other. These unnecessary conflicts can be completelyavoided and creative solutions can be discovered or created when the interests behindthe positions are explored.A commonly told story can illustrate why focusing on interests instead of posi-tions is important. Two cooks were preparing dishes in the same kitchen and bothrequired an orange to complete their work. Unfortunately, there was only one orangeleft. "I need that orange！" said the first cook. "But I need that orange, too！" said thesecond. Finally, as a compromise, they divided the orange in half, each going to hisown corner to finish his particular recipe. The first chef squeezed the juice from theorange to put into a sauce he was making. With only juice from half an orange, thesauce wasn't quite right. The second chef grated the peel of the orange to flavor acake he was making. Unfortunately, the peel from half an orange wasn't enough to addthe flavor desired. From this little story, it's easy to see that by focusing on each other'sposition （the what） instead of each other's interest （the why） neither party met theirgoals; both ended up with a less than successful solution. If they had explored the in-terests behind the positions, they would have easily created a solution to meet both oftheir needs.成功的谈判中有一个非常基础但又十分重要的概念，那就是要将注意力放在立场背后的利益上。一个普遍存在的错误就是将立场（你说你想要的）和利益（你真正想要的）相混淆。在谈判中产生的一些摩擦，很有可能是由于双方的观点截然相反导致的。只要找到立场背后的利益，这些不必要的分歧是完全可以避免的，相反还能够发现一些创造性的解决方案。通过一个耳熟能详的故事

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 作者简介

格兰戴尔，王牌畅销书《商务英语情景口语100主题》作者，在国际商务领域拥有相当丰富的从业经验，在跨文化交流中表现尤其突出；曾供职于广播电台、纸质新闻媒体、美国国会山联邦政府；近期专攻市场营销与品牌合并；本科毕业于杨伯翰大学，主修国际文化专业，后在西安外国语大学进修中文；目前已同丈夫定居北京。

 2/2   首页 上一页 1 2

外语 行业/职业英语 商务英语

在线阅读