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优势!商务谈判英语口语50主题-(附赠MP3录音光盘)

  2020-06-16 00:00:00  

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 本书特色

《优势!商务谈判英语口语50主题》成功谈判的实用良策,智慧交锋的随行法宝,王牌畅销书《商务英语情景口语100主题》作者Amanda Crandell Ju*新力作。英语国际人知性英语·自信表达。谈判不是“敌我交锋”,而应创造双赢选择,营造一个氛围鼓舞大家,共同探索各种可能,压倒性的观点绝不存在.不会变通是谈判大敌,无望达成协议时要考虑*佳备选方案,永远别试图证明别人是错的,没有回馈就不要做出让步,谈判开始前设好底线,找对谈判对象,否则白费功夫,感到无助或无能为力时怎么办?,不能过多顾忌对方的感受,排除物质因素干扰,切勿虎头蛇尾。英语国际人 知性英语·自信表达

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 内容简介

  在谈判中要被人生吞活剥了的感觉,你有没有过?很多人都会对谈判心生畏惧,尤其是当你需要用非母语的语言来进行谈判的时候。一想到要置身于某个谈判场景时,你就会膝盖发抖、冒冷汗吗?或者你只是想要用地道的英语练习一下谈判技巧?这本书就是为你准备的!   谈判并不只是你说哪些话这么简单,因此本书更关注技巧。本书分为三个部分:谈判的技巧和原则、贸易谈判、投资谈判。你可以根据各个实用的主题学习在各种真实的谈判场景下人们所使用的词汇和语句。更为重要的是,你还可以从中学到各种谈判技巧和原则,帮助你成长为优秀的谈判人才。   本书中的50个主题对话也有助于你学习在真实的生活场景中如何进行交流。每一个主题都是相对独立的,因此你可以从中挑选对自己*有用的,循序渐进的学习。本书为你提供*为直截实用、朗朗上口的表达方式,你可以将这些新学到的语言以及谈判技巧直接运用到日常的工作和生活中。    很多人都会对谈判心生畏惧,尤其是当需要用英语来进行谈判的时候。本书的50个主题有助于你学习在真实的谈判场景中如何进行交流。本书分为三个部分:谈判的技巧和原则、贸易谈判、投资谈判,涵盖在各种真实的谈判场景下所使用的词汇和语句,提供*为直截实用、朗朗上口的表达方式。更为重要的是,你还可以从中学到各种谈判技巧和原则,帮助你成长为优秀的英语谈判人才。

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 目录

Section 1 **部分 Negotiation Skills and Principles谈判的技巧和原则Five Key Steps in Principled Negotiation谈判的五个关键步骤1 Separate the people from the problem将人和事区分开来2 Focus on the interests behind the positions关注立场背后的利益3 Invent options for mutual gain创造双赢的选择4 Use independent standards使用独立的标准5 Consider best alternative if negotiation doesn’t reach agreement无望达成协议时考虑*佳备选方案Four Negotiation Skills to Master谈判的四个重要技巧6 Don’t negotiate against yourself别为难自己7 Offering a choice给对方提供选择8 Never prove the other person wrong不要试图证明别人的错误9 Don’t give a concession away without receiving one in return没有回馈就不要做出让步10 Establishing limits before you start your negotiation谈判开始前设好限制条件Most Common Mistakes in Negotiation——How to Avoid Them谈判中的常见错误及防范策略11 Beginning your negotiation too soon过早开始谈判12 Not negotiating with the right person没有找对谈判对象13 Not being flexible on a position——locking on固执己见,不会变通14 Feeling helpless or powerless感到无助或无能为力15 Worrying about losing control of the negotiation担心丧失主动权16 Forgetting your goals or loosing track of getting to them遗忘目标或偏离方向17 Toomuchworrying aboutthe otherparty’Sfeelings orgoals过多考虑对方的感受和目的18 Mind going blank——brain freeze大脑一片空白19 Falling for physical manipulations受物质因素干扰20 Losing sight of closing the deal忽略了收尾Section 2 第二部分 Trade Negotiation贸易谈判Building Relationships of Trust建立信任关系21 Greeting(meeting and receiving)问候(会面和迎接)22 Introductions介绍23 Conventions集会24 Small talk——breaking the ice聊天——打破陌生25 Finding out more——how to let the other party know you’re interested了解更深——让别人知道你感兴趣Inquiry询盘26 Starting inquiry negotiation开始询盘27 Agreement on price价格协议28 Discussing transportation issues and shipping options讨论运输和货运29 Discussing payment options讨论支付选择30 Checking on shipment status核实货运状态Sealing the Deal成交31 Making concessions作出让步32 Discussing the bottom line讨论底线33 Accepting and confirming the terms接受并确认条件34 Closing the deal成交35 Quality control issues质量监控事宜Section 3 第三部分 Investment Negotiation投资谈判JointVenture合资36 Finding a partner寻找合伙人37 Showing interest表示有兴趣38 Discussing terms谈条件39 Establishing a foreign office设立驻外办事处Real Estate房地产40 Getting started开始41 Property evaluation and selection房产评估和筛选42 Making an offer出价43 Closingthe deal成交Stock Market股市44 Buying/Selling Stocks买卖股票45 Short Selling卖空46 International Markets国际市场Other Negotiation Topics其他谈判47 Technology Transfer技术转让谈判48 Copyright and Patents版权和专利谈判49 Employment Negotiation雇用谈判50 Negotiating Salary and Benefits工资和福利判断

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 节选

谈判并不只是你说哪些话这么简单,因此《优势!商务谈判英语口语50主题》更关注技巧。《优势!商务谈判英语口语50主题》分为三个部分:谈判的技巧和原则、贸易谈判、投资谈判。你可以根据各个实用的主题学习在各种真实的谈判场景下人们所使用的词汇和语句。更为重要的是,你还可以从中学到各种谈判技巧和原则,帮助你成长为优秀的谈判人才。在谈判中要被人生吞活剥了的感觉,你有没有过?很多人都会对谈判心生畏惧,尤其是当你需要用非母语的语言来进行谈判的时候。一想到要置身于某个谈判场景时,你就会膝盖发抖、冒冷汗吗?或者你只是想要用地道的英语练习一下谈判技巧?这本书就是为你准备的!《优势!商务谈判英语口语50主题》中的50个主题对话也有助于你学习在真实的生活场景中如何进行交流。每一个主题都是相对独立的,因此你可以从中挑选对自己*有用的,循序渐进的学习。《优势!商务谈判英语口语50主题》为你提供*为直截实用、朗朗上口的表达方式,你可以将这些新学到的语言以及谈判技巧直接运用到日常的工作和生活中。

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 相关资料

A very basic but very important concept in successful negotiation is focusing on.the interests behind the positions. One common mistake in negotiation is con-fusing positions (what you say you want) with interests (what you really want). Whenconflicts arise in negotiation, it is often because the two parties have positions thatare in direct opposition to each other. These unnecessary conflicts can be completelyavoided and creative solutions can be discovered or created when the interests behindthe positions are explored.A commonly told story can illustrate why focusing on interests instead of posi-tions is important. Two cooks were preparing dishes in the same kitchen and bothrequired an orange to complete their work. Unfortunately, there was only one orangeleft. "I need that orange!" said the first cook. "But I need that orange, too!" said thesecond. Finally, as a compromise, they divided the orange in half, each going to hisown corner to finish his particular recipe. The first chef squeezed the juice from theorange to put into a sauce he was making. With only juice from half an orange, thesauce wasn't quite right. The second chef grated the peel of the orange to flavor acake he was making. Unfortunately, the peel from half an orange wasn't enough to addthe flavor desired. From this little story, it's easy to see that by focusing on each other'sposition (the what) instead of each other's interest (the why) neither party met theirgoals; both ended up with a less than successful solution. If they had explored the in-terests behind the positions, they would have easily created a solution to meet both oftheir needs.成功的谈判中有一个非常基础但又十分重要的概念,那就是要将注意力放在立场背后的利益上。一个普遍存在的错误就是将立场(你说你想要的)和利益(你真正想要的)相混淆。在谈判中产生的一些摩擦,很有可能是由于双方的观点截然相反导致的。只要找到立场背后的利益,这些不必要的分歧是完全可以避免的,相反还能够发现一些创造性的解决方案。通过一个耳熟能详的故事

优势!商务谈判英语口语50主题-(附赠MP3录音光盘) 作者简介

格兰戴尔,王牌畅销书《商务英语情景口语100主题》作者,在国际商务领域拥有相当丰富的从业经验,在跨文化交流中表现尤其突出;曾供职于广播电台、纸质新闻媒体、美国国会山联邦政府;近期专攻市场营销与品牌合并;本科毕业于杨伯翰大学,主修国际文化专业,后在西安外国语大学进修中文;目前已同丈夫定居北京。

优势!商务谈判英语口语50主题-(附赠MP3录音光盘)

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