新闻传播学专业英语教程(第二版)(21世纪新闻传播学系列教材;“十一五”国家级规划教材) 本书特色

《新闻传播学专业英语教程(第2版)》：普通高等教育“十一五”国家级规划教材,21世纪新闻传播学系列教材

新闻传播学专业英语教程(第二版)(21世纪新闻传播学系列教材;“十一五”国家级规划教材) 内容简介

1．本书共分为18个单元，教学可按17～18个教学周、54学时安排。每单元由4篇选文构成(个别单元为5篇)，每篇选文的长度在1000个单词左右。内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。
　　2．在每单元所选文章中，根据单元主题的不同，一般有1～2篇著名学者关于该主题的经典论述，1～2篇比较具体的个案研究性质的文章，以及1篇综合性的概述(反映本学科到20世纪末的发展)。这样组合的目的，是希望能尽量做到材料新颖，容量充足，内容权威，点面结合，深浅有致，形成梯次，适合新闻与传播学专业本科生和硕士研究生共同使用。
　　3．本书所选文章，主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。
　　4．课文生词的选择和释义以教育部公布的《大学英语教学大纲通用词汇表》中的四级词汇为起点，学生可参考生词表来理解课文。
　　5．在课后练习中，练习一采取问答题的形式，旨在培养学生理解作者的主要观点，并归纳课文主要内容的能力。
　　6．专业翻译能力的培养是本教材的一个重要目的。在每单元所选文章中，我们提供两篇译文，作为教学参考。

新闻传播学专业英语教程(第二版)(21世纪新闻传播学系列教材;“十一五”国家级规划教材) 目录

unit 1 introduction
　passage one the meaning of "communication"
　passage two mcquail's normative theories
　passage three hot and cold
　passage four minerva's owi
unit 2 books
　passage one books in history
　passage two book publishing
　passage three the printing press as an agent of change
　passage four areopagitica: a speech for the liberty of unlicensed printing
unit 3 magazines
　passage one magazine as media innovators
　passage two magazines push images over words
　passage three luce and time
　passage four early periodical as publicist instrument of criticism
unit 4 newspapers
　passage one what if there were no newspaper?
　passage two a newspaper industry casualty you may have missed
　passage three the new york times in 1990s
　passage four natural history of the newspaper
unit 5 film
　passage one importance of movies
　passage two the structure of the western film
　passage three hollywood's big six
　passage four schindler's i.ist: the role of memory
unit 6 radio
　passage one fm's rise
　passage two characteristics of american radio
　passage three trends and convergence in radio and sound recording
　passage four the assets and liabilities in radio
unit 7 tv
　passage one impact of television
　passage two culture
　passage three the case for television journalism
　passage four cbs news
unit 8 internet and media convergence
　passage one internet
　passage two worldwide wedge: division and contradiction in the global information infrastructure
　passage three weblogs, citizen journalists and traditional media
　passage four media convergence and complications
unit 9 media education and media literacy
　passage one the origin of journalism education
　passage two what they don't teach at j-school
　passage three green-eyeshades versus the chi-squares
　passage four elements of media literacy
unit 10 advertising
　passage one media choices
　passage two origins of advertising
　passage three advertising: the magic system
　passage four advertising: agencies and copywriters
unit 11 public relations
　passage one defining public relations
　passage two public relations services
　passage three newsmaking
　passage four the roots of public relations
unit 12 media economy
　passage one economic foundation of mass media
　passage two the two economies
　passage three television programming
　passage four rupert murdoch
unit 13 culture industry and culture studies
　passage one culture industry reconsidered

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