商务英语泛读-(第一册) 本书特色

《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。本教材为**册，共设计十个单元，主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。

商务英语泛读-(第一册) 目录

unit one　company organization and management
　part one　lead-in and warming-up
　part two　texts
　　text a: what management is and why management is needed
　　text b: time for the "big small" company
　part three　business simulation
　part four　fun time
unit two　corporate culture and office relationship
　part one　lead-in and warming-up
　part two　texts
　　text a: create a positive corporate culture
　　text b: dealing with an office relationship
　part three　business simulation
　part four　fun time
unit three　human resources management
　part one　lead-in and warming-up
　part two　texts
　　text a: in-service training
　　text b: job satisfaction and job promotion/raise in pay
　part three　business simulation
　part four　fun time
unit four　business documents
　part one　lead-in and warming-up
　part two　texts
　　text a: introduction of business documents
　　text b: differences between business letters and business e-mail
　part three　business simulation
　part four　fun time
unit five　business conferences
　part one　lead-in and warming-up
　part two　texts
　　text a: conducting effective business conferences
　　text b: business conference handout, report and etiquette
　part three　business simulation
　part four　fun time
unit six　business negotiation
　part one　lead-in and warming-up
　part two　texts
　　text a: the steps of business negotiation
　　text b: the acceptance must be unconditional
　part three　business simulation
　part four　fun time
unit seven　business etiquette
　part one　lead-in and warming-up
　part two　texts
　　text a: business etiquette in pacific rim countries
　　text b: etiquette and business etiquette
　part three　business simulation
　part four　fun time
unit eight　business travel
　part one　lead-in and warming-up
　part two　texts
　　text a: how to plan for business travel
　　text b: business travel etiquette
　part three　business simulation
　part four　fun time
unit nine　marketing strategy
　part one　lead-in and warming-up
　part two　texts
　　text a: marketing strategy and marketing mix
　　text b: branding and advertising
　part three　business simulation
　part four　fun time
unit ten　finance management and control
　part one　lead-in and warming-up
　part two　texts
　　text a: finance management and control
　　text b: accounting
　part three　business simulation
　part four　fun time
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