商务英语泛读-(第一册) |
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2020-06-15 00:00:00 |
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商务英语泛读-(第一册) 本书特色
《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材为**册,共设计十个单元,主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。
商务英语泛读-(第一册) 目录
unit one company organization and management part one lead-in and warming-up part two texts text a: what management is and why management is needed text b: time for the "big small" company part three business simulation part four fun time unit two corporate culture and office relationship part one lead-in and warming-up part two texts text a: create a positive corporate culture text b: dealing with an office relationship part three business simulation part four fun time unit three human resources management part one lead-in and warming-up part two texts text a: in-service training text b: job satisfaction and job promotion/raise in pay part three business simulation part four fun time unit four business documents part one lead-in and warming-up part two texts text a: introduction of business documents text b: differences between business letters and business e-mail part three business simulation part four fun time unit five business conferences part one lead-in and warming-up part two texts text a: conducting effective business conferences text b: business conference handout, report and etiquette part three business simulation part four fun time unit six business negotiation part one lead-in and warming-up part two texts text a: the steps of business negotiation text b: the acceptance must be unconditional part three business simulation part four fun time unit seven business etiquette part one lead-in and warming-up part two texts text a: business etiquette in pacific rim countries text b: etiquette and business etiquette part three business simulation part four fun time unit eight business travel part one lead-in and warming-up part two texts text a: how to plan for business travel text b: business travel etiquette part three business simulation part four fun time unit nine marketing strategy part one lead-in and warming-up part two texts text a: marketing strategy and marketing mix text b: branding and advertising part three business simulation part four fun time unit ten finance management and control part one lead-in and warming-up part two texts text a: finance management and control text b: accounting part three business simulation part four fun time 参考答案 参考文献
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