职通商务英语综合教程-1 本书特色

《职通商务英语·综合教程(1)》是由高等教育出版社出版的。

职通商务英语综合教程-1 目录

Unit 1 Business KaleidoscopeSection Ⅰ Lead-in 1Section Ⅱ Reading What Is Business？ 3Section Ⅲ Language Focus 6Vocabulary Business Concept 6Grammar Present Simple Tense 8Translation Business Activity 9Section Ⅳ Business Writing Business Letters 10Section Ⅴ Listening & Speaking Expressing Opinions 12Section Ⅵ Business Etiquette Do's and Don'ts in USA 15Unit 2 Business Enterprise 16Section Ⅰ Lead-in 16Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ 18Section Ⅲ Language Focus 21Vocabulary Company Structure 21Grammar Past Simple Tense 23Translation Management of an Enterprise 25Section Ⅳ Business Writing A Company Profile 25Section Ⅴ Listening & Speaking Presenting a Company 28Section Ⅵ Business Etiquette Manners 32Unit 3 Business Plan33Section Ⅰ Lead-in 33Section Ⅱ Reading Business Plan 36Section Ⅲ Language Focus 39Vocabulary Business Terms 39Grammar Future Tense 41Translation Business Plans 42Section Ⅳ Business Writing Agenda 43Section Ⅴ Listening & Speaking Holding a Meeting d5Section Ⅵ Business Etiquette Business Meeting Etiquette 48Review 1-3 50Unit 4 Business Relationship54Section Ⅰ Lead-in 54Section Ⅱ Reading What Is Corporate Entertainment？ 56Section Ⅲ Language Focus 59Vocabulary Business Relationship 59Grammar Present Continuous Tense 61Translation Business Relationship 62Section Ⅳ Business Writing Business Cards & Business Greeting Cards 63Section Ⅴ Listening & Speaking Socializing 65Section Ⅵ Business Etiquette Greetings and Introductions in Business 69Unit 5 Marketing70Section Ⅰ Lead-in 70Section Ⅱ Reading The Marketing Mix 72Section Ⅲ Language Focus 76Vocabulary The Four P's 76Grammar Modal Verbs 78Translation Marketing Process 79Section Ⅳ Business Writing Telephone Messages 80Section Ⅴ Listening & Speaking Business Telephoning 82Section Ⅵ Business Etiquette Telephone Manners 85Unit 6 Advertising87Section Ⅰ Lead-in 87Section Ⅱ Reading Advertising 88Section ⅢLanguage Focus 91Vocabulary Advertising Concept 91Grammar Comparatives and Superlatives 93Translation Product Description 94Section Ⅳ Business Writing A Short Product Description 95Section Ⅴ Listening & Speaking Presenting a Product 96Section Ⅵ Business Etiquette What Should the Salesperson Do？ 99Review 4-6 100Unit 7 Retail Business104Section Ⅰ Lead-in 104Section Ⅱ Reading Retail Trade 105Section Ⅲ Language Focus 108Vocabulary Retail Concept 108Grammar Countable and Uncountable Nouns; Articles 110Translation Business Activity 112Section Ⅳ Business Writing Business Memo 113Section Ⅴ Listening & Speaking Offering Help 115Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language 117Unit 8 Banking 119Section Ⅰ Lead-in 119Section Ⅱ Reading The Business of Banking 121Section Ⅲ Language Focus 124Vocabulary Banking Service 124Grammar Present Perfect Tense 125Translation Business Plans 127Section Ⅳ Business Writing Notice 127Section Ⅴ Listening & Speaking Giving and Asking for Advice 129Section Ⅵ Business Etiquette Banking Etiquette 132Unit 9E-Business134Section Ⅰ Lead-in 134Section Ⅱ Reading What is E-business？ 136Section ⅢLanguage Focus 139Vocabulary E-Business Concept 139Grammar Passive Ⅴoice 141Translation E-Business Activity 143Section 1ⅤBusiness Writing Email 143Section Ⅴ Listening & Speaking Making Suggestions 145Section Ⅵ Business Etiquette Business Email Etiquette 148Unit 10 Customer Service 150Section Ⅰ Lead-in 150Section Ⅱ Reading What Is Customer Service？ 152Section ⅢLanguage Focus 155Vocabulary Customer Service Concept 155Grammar Past Continuous Tense; Past Perfect Tense 156Translation Customer Service 157Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters 159Section Ⅴ Listening & Speaking Dealing with Complaint 162Section Ⅵ Business Etiquette Ten Commandments of Customer Service 165Review 7-10166Glossary 170

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