外贸函电-第2版 本书特色

《外贸函电(第2版)》：普通高等教育国际经济与贸易专业规划教材

外贸函电-第2版 目录

前言Chapter 1 Structure and Layout of InternationaI Business LetterChapter 2 Writing for Effectiveness Chapter 3 Tactics of Written NegotiationChapter 4 Financial Standing InvestigationChapter 5 The Procedures of Written NegetiationChapter 6 Orders Chapter 7 Proforma Invoice Chapter 8 Sales PromotionChapter 9 Terms of PaymentChapter 10 PackingChapter 11 ShiPment Chapter 12 InsuranceChapter 13 Cornptaints，CIaims and Adjustments Chapter 14 Agencies Chapter 15 Joint Venture 参考文献

外贸函电-第2版 节选

《外贸函电(第2版)》共15章，主要由两部分内容构成：一是介绍了英文信件的格式、内容以及有效写作的方法；二是按交易程序，分别从建立业务关系，发盘、接受以及合同的签订、促俏，合同交易条款——支付、包装、运输、保险和争端解决等，以及贸易方式四个方面阐释了外贸函电写作的内容和技巧。《外贸函电(第2版)》的主要特色在于：一是从遣词、造句和组段三个层面阐释了商业信件的写作技巧；二是每章后均配有书面磋商的有用词句及课外阅读材料；三是每章后均附有注释及练习。《外贸函电》可作为国际经济与贸易、世界经济、国际金融、工商管理等专业在校研究生、本科生、辅修生、夜大生的选材，并能为外贸工作者提供学习的方便。

外贸函电-第2版 相关资料

插图：A proforma invoice is an invoice sent for form's sake. Unlike an ordinary in-voice, it does not bind either the seller or the buyer. A proforma invoice is notnecessarily involved in every transaction. It is generally used: 1） to serve as a formal quotation or as a price reference. 2） to enable the buyer to make the necessary preliminary arrange-ments, such as obtaining an import license for the goods he would like toorder. Very often a proforma invoice is used as a form of quotation. This reallylooks like a normal commercial invoice but it does not go through the normalbook keeping system until an order is forthcoming. Proformas are often requiredby the customer's government when issuing import licenses or currency permits.There may be delay if the customer has to submit the proforma invoice to a gov-ernment department——another reason why an efficient exporter will usually indi-cate the length of time the offer will remain firm. The customer might obtain animport license and then find that the price has increased and therefore that the li-cense value is not sufficient.

管理 商务沟通 商务写作

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