跨文化沟通与管理-第9版 本书特色

《跨文化沟通与管理》（第9版，双语教学版）选自弗雷德·卢森斯的international management: culture, strategy, and behavior 2015年的第9版。在全球化背景下，跨文化管理是所有跨国组织以及跨国管理者的重要议题。《跨文化沟通与管理》（第9版，双语教学版）的作者关注并尊重文化差异，同时又融入当代*新的跨文化管理的研究成果和实践经验。 《跨文化沟通与管理》（第9版，双语教学版）共分为四章：文化的意义和维度；跨文化管理；组织文化与组织多样性；跨文化沟通与谈判。全文论述深入浅出，可读性、实践性强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。

跨文化沟通与管理-第9版 内容简介

《跨文化沟通与管理》（第9版，双语教学版）的作者弗雷德·卢森斯是国际著名的管理学家和心理学家；乔纳森·多是全球领导力中心的创会理事、知名管理学教授。《跨文化沟通与管理》（第9版，双语教学版）是国际化管理类图书的先驱，也是探究国际化管理的**教材。

跨文化沟通与管理-第9版 目录

1the meanings and dimensions ofculture 2 the world of international management: the cultural roots of toyota’s quality crisis 2 the nature of culture 4 cultural diversity 5 values in culture 9 value differences and similarities across cultures 9 values in transition 10 cultural dimensions 12 hofstede 12 trompenaars 19 integrating culture and management: the globe project 28 culture and management 29 globe's cultural dimensions 30 globe country analysis 30 the world of internationalmanagement—revisited 33 summary of key points 33 key terms 34 review and discussionquestions 34 internet exercise:renault-nissan in south africa 35 in the internationalspotlight: south africa 36 2 managing across cultures 38 the world of international management: apple v. samsung: comparing corporate culture 38 the strategy for managing across cultures 40 strategic predispositions 41 meeting the challenge 42 cross-cultural differences and similarities 45 parochialism and simplification 45 similarities across cultures 48 many differences acrosscultures 48 culturaldifferences in selected countries and regions 52 doing business inchina 53 doing business inrussia 55 doing business inindia 57 doing business infrance 58 doing business inbrazil 59 doing business inarab countries 60 the world of international management—revisited 62 summary of key points 63 key terms 63 review and discussion questions 63 internet exercise: haier’s approach 63 in the international spotlight: mexico 64 3 organizational cultures and diversity 66 the worldof international management: managing culture anddiversity in global teams 66 the natureof organizational culture 68 definition andcharacteristics 69 interactionbetween national and organizational cultures 70 organizationalcultures in mncs 74 family culture 76 eiffel towerculture 76 guided missileculture 77 incubator culture78 managingmulticulturalism and diversity 80 phases ofmulticultural development 80 types ofmulticulturalism 82 potential problemsassociated with diversity 84 advantages ofdiversity 85 buildingmulticultural team effectiveness 86 the world of international management—revisited 88 summary of key points 88 key terms 89 review and discussion questions 89 internet exercise: lenovo’s international focus 89 in the international spotlight: japan 91 4 cross-cultural communicationand negotiation 92 the world of international management: offshoring culture and communication 92 the overall communication process 95 verbal communication styles 95 interpretation of communications 98 communication flows 99 downward communication 99 upward communication 101 communication barriers 102 language barriers 102 perceptual barriers 105 the impact of culture 107 nonverbal communication 109 achieving communication effectiveness 112 improve feedback systems 112 provide language training 112 provide cultural training 113 increase flexibility and cooperation 113 managing cross-cultural negotiations 115 types of negotiation 115 the negotiation process 116 cultural differences affecting negotiations 117 negotiation tactics 120 negotiating for mutual benefit 121 bargaining behaviors 123 the world of internationalmanagement—revisited 126 summary of key points 127 key terms 127 review and discussionquestions 128 internet exercise: working effectivelyat toyota 128 in the internationalspotlight: china 129 brief integrative case 1.1:coca-cola in india 130 brief integrative case 1.2:danone’s wrangle with wahaha 136 in-depth integrative case1.1a: euro disneyland 142 in-depth integrative case1.1b: beyond tokyo: disney’s expansion in asia 152 in-depth integrative case1.2: walmart’s global strategies 156 endnotes 165 glossary 175

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