基于组织形态学的信息密集型企业绩效测评 本书特色

本书从组织形态学角度出发，建立moborea模型，用于分析企业中以信息为基础的组织行为，进而在企业运营过程中对经营绩效进行测评。本书阐述了组织形态学的相关背景，回顾了该领域国内外现有研究进展，系统分析了组织形态学的适用性，阐述了研究中数据收集和分析的方法，并提出了moborea模型以测评其企业运营绩效。本书案例丰富、阐述清晰，可作为管理学、经济学相关领域高年级本科生、研究生或相关研究人员以及从业人员的参考书。

基于组织形态学的信息密集型企业绩效测评 目录

contents chapter 1 introduction 11.1 research focus 41.2 research domain 51.3 research problems 71.4 research questions 101.5 aim and objectives 101.6 methodology 121.7 thesis structure 131.8 summary 14chapter 2 literature review 162.1 the definition of information intensive organisation 172.2 approaches to modelling information based activities in iios 192.2.1 the input-process-output model 192.2.2 process modelling methods 232.2.3 functional modelling methods 272.3 business performance measurement for marketing 312.3.1 traditional framework for marketing measurement 322.3.2 customer satisfaction 362.3.3 activity-based performance measurement 362.3.4 the performance measurement matrix 382.3.5 smart pyramid 382.3.6 the results-determinants framework 402.3.7 brown’s input-process-output-outcome framework 412.3.8 balanced scorecard 442.3.9 comparison of approaches 452.4 organisational morphology 492.4.1 semiotics 492.4.2 organisational semiotics 512.4.3 norm based activities 522.4.4 the health of an organisation 532.5 summary 60chapter 3 methodology 623.1 types of research paradigms 633.2 design science 653.2.1 guidelines for design science 663.2.2 general research steps for design science 723.3 approach for this study 733.3.1 awareness of problem 743.3.2 suggestion 753.3.3 development 753.3.4 evaluation 763.3.5 conclusion 773.4 data collection 783.4.1 methods 783.4.2 target groups 793.4.3 time and duration 793.4.4 methods for data analysis 803.5 summary 80chapter 4 multi-level framework for business performance measurement 834.1 overview of multi-level framework 864.2 domain modelling based on the proposed framework 884.3 level 1: ipo model 894.4 level 2: dfd method 904.4.1 elements of dfd 914.4.2 steps for dfd method modelling 924.4.3 case study of ccu mba centre 934.5 level 3: organisational morphology model 1004.5.1 organisational morphology analysis table 1004.5.2 the morphology element mapping 1054.5.3 the informational activity effectiveness chart 1124.6 summary 115 chapter 5 application of morphology based organisational effectiveness assessment 1175.1 data collection 1185.1.1 methods for data collection 1195.1.2 data statistics 1225.1.3 data analysis 1245.2 moborea for ccu mba 1255.2.1 performance assessment for the first round 1265.2.2 performance assessment for the second round 1375.2.3 results comparison between two rounds 1475.3 summary 152chapter 6 evaluation of moborea 1546.1 evaluation models 1556.1.1 group 1: indicators in marketing activities 1576.1.2 group 2: intermediate outcomes 1666.1.3 group 3: final outcomes 1676.1.4 group 4: marketing assets 1686.1.5 indicators for evaluation model 1696.2 data collection 1726.2.1 data for evaluation model – first round 1736.2.2 data for evaluation model - second round 1736.3 analysis of evaluation model results 1766.3.1 data analysis for evaluation model – first round 1766.3.2 data analysis for evaluation model – second round 1806.3.3 overall marketing performance comparison of the two seasons 1836.4 comparison to moborea 1856.4.1 results comparison of two approaches based on weekly data - first round 1856.4.2 results comparison of two approaches based on weekly data – second round 1866.4.3 results comparison of two approaches based on season time-span 1876.4.4 conclusion for the validation of moborea 1886.5 the benefits of moborea compared to the evaluation model 1896.6 summary 191chapter 7 case study: msu training programme 1937.1 case background 1937.2 steps for analysis 1957.3 ipo model 1977.4 dfd method modelling 1987.5 om model 2007.5.1 data collection 2017.5.2 the morphology element mapping analysis 2027.5.3 the informational activity effectiveness chart analysis 2067.5.4 summary of results for the msu training programme case 2107.6 summary 211chapter 8 evaluation of the research 2128.1 achievement of aim and objectives 2128.1.1 evaluation b

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