电子商务英语教程 内容简介

本书一本为高等院校、高职高专电子商务专业英语教学而编写的教材。重点介绍电子商务的概念和分类、网络营销、电子支付、在线物流和电子政府等基础知识，此外还介绍了电子商务英语写作技巧等相关知识。
　　本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。
　　本书既适合电子商务专业的读者，也适合相关专业的读者，还可作为从事商务工作人员的工具书。

电子商务英语教程 目录

Chapter 1 Overview of E-Commerce
Unit 1
　　l.l Passage A What is Electronic Commerce?
　　1.2 Notesto Passage A
　　1.3 Activities
　　1.4 Passage B The Evolution of Electronic Commerce
　　1.5 Notes to Passage B
　　1.6 Activities
　　1.7 Basic E-commerce English Writing
　　1.8 Related Reading The Basic Technology of E-Commerce--The Internet
　　1.9 Work Online
Unit 2
　　2.1 Passage A The Social Effect Caused by Electronic Commerce
　　2.2 Notesto Passage A
　　2.3 Activities
　　2.4 Passage B Distinguishing Features of E-Commerce
　　2.5 Notesto Passage B
　　2.6 Activities
　　2.7 Basic E-Commerce English Writing
　　2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
　　2.9 Work Online
Unit 3
　　3.1 Passage A The Application Flow of Electronic Commerce
　　3.2 Notes to Passage A
　　3.3 Activities
　　3.4 Passage B Benefits and Problems Caused by Electronic Commerce
　　3.5 Notes to Passage B
　　3.6 Activities
　　3.7 Basic E-Commerce English Writing
　　3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express
　　3.9 Work Online
　　Word Bank 1 （章词汇表1）
Chapter2 Types of E-Commerce
Unit 4
　　4.1 PassageA What isB2B?
　　4.2 Notesto Passage A
　　4.3 Activities
　　4.4 Passage B What is B2C ?
　　4.5 Notes to Passage B
　　4.6 Activities
　　4.7 Basic E-Commerce English Writing
　　4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail
　　4.9 Work Online
Unit 5
　　5.1 Passage A How B2B Differs from B2C
　　5.2 Notesto Passage A
　　5.3 Activities
　　5.4 Passage B B2C and Its Customers
　　5.5 Notesto Passage B
　　5.6 Activities
　　5.7 Basic E-Commerce English Writing
　　5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name
　　5.9 Work Online
　　Word Bank 2 （章词汇表2）
Chapter 3 Network Marketing
　Unit 6
　　6.1 Passage A The Development of Network Marketing
　　6.2 Notes to Passage A
　　6.3 Activities
　　6.4 Passage B Main Strategies of Network Marketing
　　6.5 Notesto Passage B
　　6.6 Activities
　　6.7 Basic E-Commerce English Writing
　……
Unit 7
　Unit 8
　Unit 9
Chapter 4 E-Payment
　Unit 10
　Unit 11
　Unit 12
　Unit 13
Chapter 5 E-Shopping & Logistics
　Unit 14
　Unit 15
　Unit 16
Chapter 6 E-Government
　Unit 17
　Unit 18
Appendix
参考文献
参考网站

外语 大学英语 大学专业英语教材

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