商务英语写作

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商务英语写作

商务英语写作

作者:康晋

开 本:其它

书号ISBN:9787810789769

定价:34.0

出版时间:2007-11-01

出版社:对外经济贸易大学出版社


格式、句型、词汇,按照要求完成所有的作业,通过阶段测试和期末考试后方
可取得相应学分。阶段测试(平时作业)占总成绩的20%,期末考试占总成绩
的70%,另有10%用于平时学习中的抽查等。期末考试将采用教学点集中卷面
考试方式。
     本书由本课程主讲教师常玉田确定章节设置,撰写了第1、2章、第4、5
章和第16章及模拟试卷,做了每章后面的练习并提供了批改过程和参考答案;
康晋编写了其余的11章,并为每章配备了练习;常秀荣提供了少部分例文例
信,为部分词汇做了注释,同时提供了部分“常用语句”和参考书目。特此
说明。
    注意:学生提问、试卷或作业中语言保留原有错误,以体现目标学生写作中
的常见问题。
    常玉田
    于对外经济贸易大学
    2007年8月

 第七章
       祝贺信


    祝贺信是向收件人表示庆贺的信函。每逢业务伙伴个人职务晋升、工作调动、企业产
品开发成功、产品上市、分店开张、迁往新址等等,人们如果不能亲自前往捧场,便会写信
祝贺。在工商界,互寄贺信是人们维持关系、增进友谊、联络感情、促进交往的常见表示方
式之一。
    写祝贺信函时应当注意:
    1.主题明确:应当突出对方成就,让对方高兴
    2.评价得当:避免一味吹捧,也不要言过其实
    3.行文规范:称谓恰当、语言精炼、篇幅简短
    4.情感真挚:表现真诚的喜悦,致以衷心祝福
    代表公司或机构的祝贺信函更应体例正式,措辞严谨,为此应当注意文辞,适当使用
套语。
    贺信应当及时撰写、趁早发出;寄出迟误倒不如干脆不写。实际上,对贸易伙伴的一
些公关活动人们多少都会有所知晓,因而一般应当事先写好祝贺信函,事件发生之后根据
情况填写上人名(有时出场人物可能有变)、日期等即可。
    这类信函应用场合比较多,本章难免挂一漏万。下面请看一些例信。
 **节祝贺个人
例1.祝贺新婚(Congratulations 0n wedding)
                                    CONGRATULATIONS
Dear Mary,
Congratulations on your wedding!
Your good news just arrived, and I wish you and Harry every possible happiness. While
working together with him for the past five years, he has always seemed a nice person to
me. Now I know he is also a very lucky man in the world.
Please congratulate him for me.
Again, please accept my best wishes to both you and Harry.
Yours as ever,
Julia
  例2.祝贺圣诞快乐(Best wishes to customers)
  同样是祝贺圣诞节,下面的信函形式显然要比第三章所列的贺卡更为正式和庄重,传
达的情谊和友好示意也就更为浓厚。
  这种贺信无需标题。
Dear Mr. Garner,
It is a pleasure to have this opportunity to send my greetings and best wishes to you for
the year of 2007.
 We sincerely wish you and your family a very Merry Christmas and a Happy New Year.
We consider you a good friend and extend our wishes for good health and good cheer.
It is people like you who make being in business such a pleasure all year long. Our
business is a source of pride to us, and with partners like you, we find going to work
each day a rewarding experience.
Thanks again for a wonderful year.
HAPPY HOLIDAYS!
Yours sincerely,
Susan Mallow
例3.祝贺获奖(congratulations on winning a public honor)
                                    CONGRATULATIONS
Dear Mr. Clinton,
On reading through this morning's Financial Times, I find you have been chosen one of
"the top ten most successful entrepreneurs" and I'd like to add my voice to the chorus of
congratulations from all sides.
The award will give pleasure to a wide circle of people who know you and your work. I
am happy that the many years service you have dedicated to global marketing has been
recognized and appreciated.
People working around me are deeply impressed by your work in our mutual business
transactions over the past years.



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