外贸英文函电-高等学校国际经济与贸易专业规划教材 本书特色

《外贸英文函电》：高等学校国际经济与贸易专业规划教材

外贸英文函电-高等学校国际经济与贸易专业规划教材 内容简介

本书系统地阐述了商务书信写作的基本知识，包括商务书信的构成及格式、信封的写法、商务书信的写信原则及措辞，并按照外贸业务磋商及执行过程中各个环节的顺序详尽介绍了外贸函电各类信函的写作内容及语言模式，包括确立贸易关系，询价及回复，报盘及还盘，订单、接受和回绝，支付方式，包装，装运，保险，申诉与索赔，代理等方面，每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模版、练习6个部分组成。书后附有常用外贸缩略语及国际商会跟单信用证统一惯例第600号出版物。 本书既可供普通高等院校及高职、高专院校商务英语专业、国际贸易专业的学生使用，也可供准备参加bec等各类商务英语考试的考生及外贸从业人员阅读。

外贸英文函电-高等学校国际经济与贸易专业规划教材 目录

上篇
unit one basic theory of business letter writing
商务书信写作的基本理论
unit outline
单元概要
section ⅰ the structure and layout of a business letter
商务书信的构成及格式
ⅰ.the structure of a business letter
商务书信的构成
ⅱ.the layout of a business letter
商务书信的格式
ⅲ.addressing envelope
信封的写法
section ⅱ the principles of business letter writing
商务书信的写信原则
section ⅲ wording of a business letter
商务书信的措辞
section ⅳ notes and glossary
词汇及注释
section ⅴ exercises
练习
下篇
unit two establish business relations
确立贸易关系
unit outline
单元概要
section ⅰ specimen letters
信函示例
case 1 a request to establish business relations
请求建立业务关系
case 2 exporter’s self-introduction
出口商的自我介绍
case 3 imposer’s self-introduction
进口商的自我介绍
case 4 exposer writes to imposer
出口商写给进口商的信
case 5 imposer writes to exposer
进口商写给出口商的信
section ⅱ notes glossary and useful expressions
词汇注释及套语
section ⅲ writing skills
写作技巧
section ⅳ model letters
信函模板
section ⅴ exercises
练习
unit three enquiries and replies
询价及回复
unit outline
单元概要
section ⅰ specimen letters
信函示例
……

外贸英文函电-高等学校国际经济与贸易专业规划教材 节选

《外贸英文函电》系统地阐述了商务书信写作的基本知识，包括商务书信的构成及格式、信封的写法、商务书信的写信原则及措辞，并按照外贸业务磋商及执行过程中各个环节的顺序详尽介绍了外贸函电各类信函的写作内容及语言模式，包括确立贸易关系，询价及回复，报盘及还盘，订单、接受和回绝，支付方式，包装，装运，保险，申诉与索赔，代理等方面，每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模版、练习6个部分组成。书后附有常用外贸缩略语及国际商会跟单信用证统一惯例第600号出版物。《外贸英文函电》既可供普通高等院校及高职、高专院校商务英语专业、国际贸易专业的学生使用，也可供准备参加BEc等各类商务英语考试的考生及外贸从业人员阅读。

外贸英文函电-高等学校国际经济与贸易专业规划教材 相关资料

插图：Ideally, it should not be necessary to complain, since in business everything should be done so carefully to make sure that no mistakes are made and nothing is damaged. Unfortunately, no matter how perfect an organization may be, complaints are certain to arise.Complaints may be of several different kinds.The quality may not be satisfactory. Perhaps not enough goods were sent, perhaps too many. And it is always a cause for complaint that the wrong goods were delivered. Sometimes the complaint is about inferior quality. More often, the complaints about quality is caused by a discrepancy between the samples and the goods which actually arrive. In this case, buyers complain that the goods are not up to the standard.There are complaints about the goods that have been delivered are damaged. Complaints about damage are usually the business of insurance companies, but if the damage is caused by the negligence of the packer, then the insurance companies will not take responsibility.A compliant may be about a delay in shipment. Usually, there is a penalty clause in the contract to protect the buyer against loss from delay. If the delay is very long, the buyer may .cancel the order, and there may be a great loss to the supplier and the buyer.There are also complaints about the price. Maybe it is excessive than the agreed one. Complaints about service is of less importance while still should not be ignored.

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