国际商务英语函电 本书特色

　　作者王玉婧编写的《国际商务英语函电》体现了整个国际商务过程所必须的交际需要，是实现各职业能力、成为应用型贸易人才的前提条件。 　　本教材创新的在于开篇将商务沟通的理论整合进来，阐释了沟通的定义、分类及过程，从环境、语义、心里和文化等角度探讨了沟通失效的原因。在建立业务关系环节，添加了信用查询的相关知识和例信，并给出银行资信证明样本，使教材能够与实际更紧密地结合。 　　本教材可以培养学生使用英文信函进行国际贸易业务磋商的能力,让学生系统掌握国际货物买卖的一般程序、惯例和规则，提供学生分析问题和解决问题的能力，打造精通国际贸易业务的应用型和复合型人才。

国际商务英语函电 目录

topic 1  theory of business communication  ⅰ  learning outcomes  ⅱ  communicationtopic 2  writing principles and layout of business letters  ⅰ  learning outcomes  ⅱ  brief introduction of principles for business communication  ⅲ  the components of business letter  ⅳ  the layout of a business letter  ⅴ  the format of envelopes  ⅵ  specimen letterstopic 3  establishing business relations&credit inquiry  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 4  inquiry and reply  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 5  offer and counteroffer  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 6  purchase＆sales contract  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen  ⅳ  useful expressions  ⅴ  exercisestopic 7  payment terms  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 8  establishment of and amendment to l/c  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 9  transportation  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercisestopic 10  international transportation insurance  ⅰ  learning outcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercises  topic 11  complaint claim＆settlement  ⅰ  learning 0utcomes  ⅱ  brief introduction  ⅲ  specimen letters  ⅳ  useful expressions  ⅴ  exercises  topic 12  c0rrespondence on other trading practice  ⅰ  learning outcomes  ⅱ  specimen letters  ⅲ  useful expressionstopic 13  functional business writing  ⅰ  learning outcomes  ⅱ  invitation&reply  ⅲ  notice&note  ⅳ  announcement  ⅴ  memorandums  ⅵ  minutes  ⅶ  agenda  ⅷ  reportappendix 1  外贸常用术语、词汇表appendix 2  世界主要港口appendix 3  世界主要货币主要参考文献 

国际商务英语函电 作者简介

王玉婧，天津商业大学教授，经济学博士。曾赴澳大利亚CharIesSturtUrliversity做访问学者；有在外资企业从事进出口业务实际工作经历。主要讲授国际商务(双语)、国际贸易理论与实务、外贸英文函电、BusinessCommunication，ManaqlnqGlobalBusinese等课程。近5年主持完成省部级课题2项，参与国家课题4项，发表论文50余篇，SSCl收录1篇，El收录4篇，ISTP收录4篇。

外语 口语、生活实用英语

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