经管专业英语教程 目录

unit 1career management1text a：　career management and development / 3text b：　how to create employee loyalty / 8unit 2marketing15text a：　the 7ps of marketing / 17text b：　brand rehab / 25unit 3corporate culture31text a：　corporate culture：　cornerstone of success / 33text b：　building a “googley” workforce / 39unit 4competition45text a：　porter?s five forces model：　analyzing the competition / 47text b：　nike　through the lens of porter?s five forces / 54unit 5merger and acquisition61text a：　essence of merger and acquisition / 63text b：　why a yahoo?aol merger makes sense / 70unit 6entrepreneurship77text a：　entrepreneurship：　the fundamentals / 79text b：　four personality traits of successful entrepreneurs / 84unit 7innovation89text a：　innovation：　definition, concepts and examples / 91text b：　google?s prototype self?driving car / 95unit 8finance99text a：　how stocks work / 101text b：　rate cut adding to global uncertainty / 106unit 9accounting111text a：　balance sheet, income statement, and statement of cash flows / 113text b：　interim report：　chairman?s letter / 118unit 10economics123text a：　gdp：　the definition / 125text b：　imf world economic outlook / 129unit 11international trade133text a：　two leading debates in international trade / 135text b：　china moves up the exports value chain / 141unit 12e?commerce149text a：　electronic commerce：　into the third wave / 151text b：　understanding e?commerce versus m?commerce / 156unit 13quality161text a：　principles of quality / 163text b：　quality management for the future / 167unit 14operation173text a：　enterprise resource planning / 175text b：　beating the supply chain challenge：　interview with smtc corporation / 180unit 15globalization185text a：　understanding your “globalization penalty” / 187text b：　walmart?s foreign expansion / 19２key to exercises196

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