商务英语函电-(第2版) 本书特色

本书遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入；在编写内容上注重系统性、科学性和广泛性，针对不同程度的读者精心设计了16个模块，介绍了外贸信函和电子邮件的基本要素、格式和写作技巧，并针对外经贸进出口流程的主要环节逐一呈现知识点、相关实例与实训。本书涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。 本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。

商务英语函电-(第2版) 内容简介

本教材涵盖了国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。在内容安排上，突出了"能力培养"和"创新教育"，除了系统的知识介绍外，加入了大量的常用专业术语和功能性句型，同时加大了技能训练的比重。通过学习和实训，有助于学生掌握各类外经贸信函的基本内容及写作技巧，能够独立运用商务信函的词汇及固定句型，熟练撰写函件。 　　本教材作为"全国高职高专专业外语规划教材"之一，是适用于高职高专商务英语、国际贸易、国际商务等专业学生使用的专业英语教材，也可供从事外经贸和国际商务工作的人员参考使用。  

商务英语函电-(第2版) 目录

　　 目    录 module 1   fundamentals of english business letter-writing 1 learning objectives 1 i. formats of business letters 1 ii. principles of business letter-writing 2 iii. structure of business letters 2 iv. examples of business letters 7 v. a brief introduction of e-mails 10 vi. ways of envelope addressing and the standardized designs 11 exercises 13 module 2   establishing business relations 15 learning objectives 15 introduction 15 writing skills 16 specimen letters 17 letter 1  a letter to a prospective customer for establishment of  business relations 17 letter 2  on establishing business relations 17 letter 3  a request to establish business relations 18 letter 4  a reply to the above letter 18 letter 5  an introduction of the company and products 18 letter 6  a positive reply from an importer 19 notes 19 language focus 25 exercises 27 module 3   status enquiries 31 learning objectives 31 introduction 31 writing skills 32 specimen letters 33 letter 1  asking for credit information 33 letter 2  a favorable reply 33 letter 3  a status enquiry from a consulting agency 34 letter 4  an unfavorable reply from the chamber of commerce 34 letter 5  an enquiry about credit and status 35 letter 6  an enquiry about financial and credit standing 35 notes 36 language focus 39 exercises 41 module 4  sales promotion 45 learning objectives 45 introduction 45 writing skills 46 specimen letters 47 letter 1  a letter promoting sportswear 47 letter 2  a follow-up letter for after-sales service 47 letter 3  introducing machinery 48 letter 4  marketing wool underblanket 48 letter 5  recommending ladies' dresses 49 letter 6  offering a discount 49 notes 50 language focus 52 exercises 54 module 5   enquiries 59 learning objectives 59 introduction 59 writing skills 60 specimen letters 61 letter 1  first enquiry for knitted garments 61 letter 2  a reply to the above 62 letter 3  a general enquiry 62 letter 4  a specific enquiry 63 letter 5  an invitation to offer 63 letter 6  an enquiry for cameras 64 notes 64 language focus 67 exercises 69 module 6  quotations and offers 73 learning objectives 73 introduction 73 writing skills 74 specimen letters 75 letter 1  an offer for ladies' nylon stockings 75 letter 2  reply to buyer's enquiry for color tv sets 75 letter 3  quotations for cotton and nyloned-silk 76 letter 4  a firm offer 76 letter 5  a non-firm offer 77 letter 6  an offer for auto parts 78 notes 78 language focus 82 exercises 84 module 7  counter-offers 89 learning objectives 89 introduction 89 writing skills 90 specimen letters 90 letter 1  a counter-offer for canada oats 90 letter 2  declining a counter-offer 91 letter 3  a counter-offer on delivery 91 letter 4  counter-offer on price 92 letter 5  concession on price 92 notes 93 language focus 96 exercises 98 module 8  acceptance and orders 101 learning objectives 101 introduction 101 writing skills 102 specimen letters 103 letter 1  confirming the purchase and sending an order 103 letter 2  a reply to an order 104 letter 3  declining an order and offering a substitute 104 letter 4  acknowledgement of order 105 letter 5  accepting the offer and placing an order 105 letter 6  confirming an order 106 notes 106 language focus 109 exercises 110 module 9  terms of payment 115 learning objectives 115 introduction 115 writing skills 117 specimen letters 118 letter 1  on payment by d/p 118 letter 2  agreeing to d/p payment 118 letter 3  insisting on payment by l/c 119 letter 4  asking for d/a payment 119 letter 5  payment at 60 days sight 120 letter 6  payment by t/t 120 notes 121 language focus 123 exercises 125 module 10  payment by letter of credit 129 learning objectives 129 introduction 129 writing skills 131 specimen letters 132 letter 1  urging establishment of l/c 132 letter 2  urging establishment of letter of credit 133 letter 3  advising the opening of an l/c 133 letter 4  amendment to letter of credit 134 letter 5  requesting extension of the l/c 134 letter 6  a reply to the above letter 135 notes 138 language focus 140 exercises 142 module 11  packing and marking 147 learning objectives 147 introduction 147 writing skills 149 specimen letters 150 letter 1  reply to customer's enquiry about packing 150 letter 2  modifying the packing 150 letter 3  a reply to the above 151 letter 4  customer's requirement about packing 151 letter 5  offering the ideas of packing and shipping marks 152 letter 6  reply to the above letter 153 notes 154 language focus 156 exercises 158 module 12  shipment and delivery 163 learning objectives 163 introduction 163 writing skills 164 specimen letters 166 letter 1  shipping instructions 166 letter 2  urging shipment of goods 166 letter 3  a reply to the above letter 167 letter 4  advising shipment 167 letter 5  a letter of shipping advice 168 letter 6  a specimen shipping advice 169 notes 169 language focus 171 exercises 174 module 13  insurance 179 learning objectives 179 introduction 179 writing skills 181 specimen letters 182 letter 1  enquiring about insurance 182 letter 2  reply to an enquiry about insurance 183 letter 3  the buyer's request for insurance 183 letter 4  a reply to the above letter 183 letter 5  a favorable reply to importer's request 184 notes 185 language focus 188 exercises 190 module 14  conclusion and contract 193 learning objectives 193 introduction 193 writing skills 194 specimen letters 195 letter 1  confirming conclusion of a transaction 195 letter 2  sending a purchase contract 195 letter 3  confirming a transaction 196 letter 4  counter-signature 196 notes 200 language focus 201 exercises 202 module 15  complaints and claims 207 learning objectives 207 introduction 207 writing skills 208 specimen letters 209 letter 1  a claim for poor packing 209 letter 2  a claim for inferior quality 210 letter 3  settlement of the above claim 210 letter 4  claim for delay in delivery 211 letter 5  reply to the above letter 211 letter 6  complaining about short shipment 212 letter 7  rejecting a claim 212 notes 213 language focus 215 exercises 217 module 16  agency 221 learning objectives 221 introduction 221 writing skills 222 specimen letters 223 letter 1  asking for sole agency 223 letter 2  a favourable reply 223 letter 3  declining the agency application 224 letter 4  looking for an agent 224 letter 5  confirm the key points of agency 225 letter 6  agreeing to renewal of a sole agency agreement 225 notes 228 language focus 230 exercises 231 revision 235 reference keys 257 参考文献 288 　　

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