大学商务英语综合教程-1-第二版-学生用书 本书特色
本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。
教程板块设计突出国际商务知识的传授与英语技能提高的结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。
本教程适合大学商务英语专业的学生及准备参加bec（business english certificates）等商务英语考试的人员使用。
大学商务英语综合教程-1-第二版-学生用书 内容简介
本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的
教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求
以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专
业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，
全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由
“ 导入活动（leadin）”“ 阅读活动（reading）”“
商务实践（business practice）” 和 “ 专业扩展（relevant
extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。
大学商务英语综合教程-1-第二版-学生用书 目录
lead-in............................................................................................................2 reading: wal-mart：from folk hero to corporate monster....................................................................................3 business practice...................................................................................11 relevant extension..............................................................................15 unit 1 companies .................................1 lead-in.........................................................................................................24 reading: the product life circle.................................................25 business practice...................................................................................36 relevant extension..............................................................................43 unit 2 products ...................................23 lead-in.........................................................................................................52 reading: what is marketing anyway?.....................................53 business practice...................................................................................62 relevant extension..............................................................................70 lead-in.........................................................................................................76 reading: advertising of, by, and for the people................76 business practice...................................................................................87 relevant extension..............................................................................92 unit unit marketing .................................51 advertisements .......................75 3 4 vi 大学商务英语综合教程（第二版） 学生用书 1 lead-in......................................................................................................122 reading: power at last...................................................................122 business practice................................................................................133 relevant extension...........................................................................136 lead-in......................................................................................................144 reading: what, exactly, is a brand?.......................................145 business practice................................................................................155 relevant extension...........................................................................162 unit unit consumers .............................121 brands ....................................143 6 7 lead-in......................................................................................................170 reading: when it’s time to think again..............................171 business practice................................................................................181 relevant extension...........................................................................188 unit 8 business leadership ..............169 lead-in.........................................................................................................98 reading: a sales formula that's pure magic......................99 business practice................................................................................110 relevant extension...........................................................................115 unit 5 sales .........................................97 vii 目 录 lead-in......................................................................................................196 reading: executives must pull together like rowers in the boat race............................................................198 business practice................................................................................208 relevant extension...........................................................................214 lead-in......................................................................................................224 reading: businesses must learn to let go........................226 business practice................................................................................236 relevant extension...........................................................................243 unit unit teamwork ..............................195 innovations ...........................223 9 10 附录１ glossary .........................................253 附录２ phrases & expressions ..................263 附录３ activity file ....................................267
