商务英语写作精讲 本书特色
本书主要介绍了如下内容：商务写作的原则与商务信函的结构组成与格式，商务写作中的常用表达和常用句型，日常工作常用的四种商务信函类型的写作，传统对外贸易信函的写作，其他商务信函的写作等。通过对商务英语理论教学和实践教学经验的总结，在强调写作能力的基础上，更加突出商务英语写作的特点。
本书可作为本科及高职高专院校英语专业商务写作课程的教材，或者作为各专业的英语写作公共基础课教材。本书也是一本在着重培养学生语言能力的基础上，教会学生如何使用商务写作模式、专业术语、常用句型等的创新型教材。
商务英语写作精讲 内容简介
本书首先强调写作知识和写作技能的传授，在培养语言能力的基础上，教会学生如何使用商务写作模式、专业术语、常用句型等。商务英语写作还涉及商务知识、商务惯例和做法，这要求学生不仅关注英语语言能力，更要注重语言沟通原则与技巧。
商务英语写作精讲 目录
Part ⅠAn Introduction of Business Writing
3Unit 1The Principles of Business Writing
(商务写作的原则)1.1Consideration3
1.2Conciseness6
1.3Correctness9
1.4Courtesy9
1.5Clarity9
1.6Completeness11
1.7Concreteness12
1.8Credibility13
15Unit 2The Structure of Business Letters
(商务信函的结构)2.1Structure of Business Letters15
2.2Styles of Business Letters19
2.3Envelope Addressing23
2.4Sample Analysis24
Part ⅡUseful Expressions and Sentences
31Unit 3Common Expressions(常用表达)
3.1Common Business Abbreviations(常用商务缩略语)313.2Openings and Closings(起首语与结束语)33
35Unit 4Useful Sentences(常用句型)
4.1Expressing Thanks(致谢)35
4.2Expressing Good/Best Wishes(祝福)36
4.3Apologies(道歉)37
4.4Expressing Condolences(表示吊唁/慰问)38
4.5Expressing Sympathy(表示同情)39
4.6Invitations(邀请)40
4.7Reminders(提醒)42
4.8Requesting Help(请求帮助)43
4.9Offering Help(提供帮助)44
4.10Giving Suggestions(提出建议)45
4.11Giving Warnings(警告)46
4.12Giving Advice(提出意见)47
4.13Appreciation(赞赏)48
4.14Recommendations(推荐)49
4.15Congratulations(祝贺)50
4.16Complaints(投诉)51
Part ⅢBusiness Writing of Internal Communication
55Unit 5E?commerce and E?mail(电子商务与电子邮件)
5.1Introduction55
5.2Sample Letters58
5.3Useful Expressions61
62Unit 6Notices and Announcements(通知与通告)
6.1Introduction62
6.2Sample Analysis62
6.3Useful Patterns and Sentences66
70Unit 7Memorandums(备忘录)
7.1Introduction70
7.2The Structure and Types of Memorandums71
7.3Business Memorandum Writing75
7.4Sample Analysis76
7.5Useful Patterns and Sentences77
79Unit 8Reports(报告)
8.1Introduction79
8.2The Structure and Types of Reports80
8.3Business Reports Writing81
8.4Sample Analysis82
8.5Useful Expressions84
Part ⅣWriting Business Letters
89Unit 9Enquiry and Order Letters(询盘与订单)
9.1Introduction89
9.2Sample Letters90
9.3Notes and Expressions95
101Unit 10Letters of Acceptance and Contract
(接受函与合同)10.1Introduction101
10.2Sample Letters102
10.3Notes and Expressions104
108Unit 11Packing and Shipment(包装与运输)
11.1Introduction108
11.2Sample Letters110
11.3Notes and Expressions116
124Unit 12Payments and Balance(支付与结余)
12.1Introduction124
12.2Sample Letters125
12.3Notes and Expressions129
12.4Commonly?Used Sentences131135Unit 13Routine Claims and Complaints(日常要求与申诉)
13.1Introduction135
13.2Sample Letters136
13.3Notes and Expressions137
142Unit 14Sales Letters(销售函)
14.1Introduction142
14.2Sample Analysis143
14.3Useful Patterns and Sentences145
149Unit 15Invitations Letters(邀请函)
15.1Introduction149
15.2Sample Analysis149
15.3Useful Patterns and Sentences151
Part ⅤOther Practical Writings
155Unit 16Congratulation Letters(祝贺信)
16.1Introduction155
16.2Sample Analysis155
16.3Useful Patterns and Sentences157
158Unit 17Thank?you Letters(感谢信)
17.1Introduction158
17.2Sample Analysis158
17.3Useful Patterns and Sentences159
162Unit 18Apology Letters(道歉信)
18.1Introduction162
18.2Sample Analysis162
18.3Useful Patterns and Sentences163166Unit 19Job?Application Cover Letters(求职申请信)
19.1Introduction166
19.2Sample Analysis167
19.3Useful Patterns and Sentences169
173Unit 20Business Agreements(商务协议)
20.1Introduction173
20.2Sample Analysis174
20.3Useful Patterns and Sentences177
180References参考文献
