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工商导论--公司如何为人创造价值(英文版)

  2020-06-10 00:00:00  

工商导论--公司如何为人创造价值(英文版) 内容简介

本书由国际知名学者加雷思·琼斯编写,在美国为大学本科“工商导论”课程的优秀教材。此中国影印版可作为我国高校“工商导论”课程双语教学的适用教材。全书分3编、共15章,全面阐述了企业的内外部环境、组织结构与决策方式、企业伦理与文化、信息技术与企业发展,以及营销与产品开发、销售与顾客关系管理、运营与材料管理、人力资源管理、会计与财务管理等企业的主要活动与职能,是一本篇幅适中的商学概论入门读物。
  本书的读者对象为英语、经济学和工商管理等专业的大学本科学生。

工商导论--公司如何为人创造价值(英文版) 目录

PART ONE The Environment of Business
 CHAPTER ONE
  What Is Business?
 CHAPTER Two
  The Evolution of Business
 CHAPTER THREE
  Entrepreneurs, Managers, and Employees
 CHAPTER FOUR
  Multinationals and the Global Environment of Business
 CHAPTER FIVE
  Business Ethics and the Legal Environment of Business
PART Two The Human Side of Business
 CHAPTER SIX
  Leadership, Influence, and Communication in Business
 CHAPTER SEVEN
  Motivating and Managing People and Groups in Business Organizations
 CHAPTER EIGHT
  The Structure and Culture of a Business Organization
PART THREE A Functional Approach to Business
 CHAPTER NINE
  Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
 CHAPTER TEN
  Marketing and Product Development: Creating and Positioning Goods and Services
 CHAPTER ELEVEN
  Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
 CHAPTER TWELVE
  Operations and Materials Management: Managing the Production and Flow of Goods and Services
 CHAPTER THIRTEEN
  Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
 CHAPTER FOURTEEN
  Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
 CHAPTER FIFTEEN
  Finance: Balancing Risk and Return to Increase Profitability

工商导论--公司如何为人创造价值(英文版) 作者简介

加雷思·琼斯是美国Texas A&M University的管理学教授,国际知名管理学家。2005年被欧洲管理学会评为50位当代活着的最伟大的管理学家之一。这本书秉承了加雷思·琼斯一贯的写作风格:内容丰富、新颖,文字简练、流畅。本书篇幅适中,案例丰富,尤其是其全球化视野难能可贵,对中国等亚洲国家的关注极具意义,是其他教材无可比拟的。

工商导论--公司如何为人创造价值(英文版)

http://book.00-edu.com/tushu/3/2020-06-12/2492094.html