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跨文化商务沟通

2020-06-08 00:00:00

跨文化商务沟通内容简介本书以案例为主的教材, 案例涉及跨文化商务语境中的方方面面, 许多案例都是作者参与跨国公司咨询与培训所涉及的实际案例。跨文化商务沟通目录 Part One Intercultural Awareness Unit 1 Language and Culture Learning Objectives Warm-up Discussion Core Reading 1 The Role of Language in Intercultural Business Communication Intercultural Notes Vocabulary in Context Intercultural Questions Expanding Vocabulary Speaking Interculturally Core Reading 2 Language Mirrors Values Intercultural Notes Vocabulary in Context Questions for Discussion Checking Intercultural Knowledge Developing Intercultural Skills Unit 2 Barriers to Intercultural Communication Learning Objectives Warm-up Discussion Core Reading 1 Barriers to Intercultural Communication Intercultural Notes Vocabulary in Context Intercultural Questions Expanding Vocabulary Increasing Intercultural Awareness Core Reading 2 The Role of Intercultural Communication Barriers， Responses，Consensual Stereotypes， and Perceived Threat Intercultural Notes Vocabulary in Context Questions for Discussion Checking Intercultural Knowledge Developing Intercultural Skills Unit 3 Nonverbal Communication Learning Objectives Warm-up Discussion Core Reading 1 Significance of Nonverbal Communication Intercultural Notes Vocabulary in Context Intercultural Questions Expanding Vocabulary Understanding the Most Popular Gestures Core Reading 2 Characteristics of Nonverbal Codes Intercultural Notes Vocabulary in Context Questions for Discussion Checking Intercultural Knowledge Developing Intercultural Skills Part Two Communication Skills Unit 4 Different Communication Styles Learning Objectives Warm-up Discussion Core Reading 1 Verbal Communication： The Way People Speak Intercultural Notes Vocabulary in Context Intercultural Questions Expanding Vocabulary …… Unit 5 Presentation Skills in the Workplace Unit 6 Time and Culture Part Three Cultural Differences Unit 7 Understanding Japanese Culture Unit 8 How American and German See Each Other Unit 9 Guanxi and Its Chinese Culture Part Four Intercultural and Business Unit 10 Intercultural Conflict Management Unit 11 Cross-Cultural Marketing Unit 12 Intercutlural Team Building Unit 13 Intercultural Negotiation Part Five Intercultural Competence Unit 14 Managing Challenges in the Intercultural Workplace Unit 15 The Need for Intercultural Business Communication Competence Unit 16 Intercultural Training Suggested Answers

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