| 国际贸易实务-(双语版) |
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2020-06-05 00:00:00 |
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国际贸易实务-(双语版) 本书特色
《国际贸易实务（双语版）/全国高等院校基于工作过程的校个合作系列教材》为学生在英语语言环境中学习国际贸易知识和操作实务提供系统的信息及训练任务，培养学生达到较为熟练和规范地使用英语进行一般进出口业务开发、业务磋商、合同及单证缮制和合同履行等国际贸易操作的能力。
国际贸易实务-(双语版) 目录
chapter one overview
section l introduction to international trade 国际贸易简介
1.1 intemational trade and lts importance 国际贸易及其重要性
1.2 rationale for lntemational trade 国际贸易的根由
1.3 major differences between international trade and domestic trade 国内贸易和国际贸易的主要区别
1.4 classification of lntemational trade 国际贸易分类
section 2 basic procedures of lmport and export business 进出口贸易的基本流程
2.1 preparation for business 贸易前的准备
2.2 business negotiation 商务谈判
2.3 performance of a contract 合同履行
2.4 follow-up work after the import and export 进出口善后工作
section 3 required skills for international trade 国际贸易业务技能
section 4 electronic commerce and edi 电子商务及电子数据交换
4.1 e-commerce 电子商务
4.2 edi 电子数据交换
chapter two preparation for import and export transactions
section l getting familiar with a commodity 了解商品
1.1 what ls a commodity? 什么是商品
1.2 knowledge about a commodity 商品知识
section 2 0verseas market research and analysis 海外市场调研和分析
2.1 the process of research about the international market 国际市场调研的步骤
2.2what to be researched about the international market 国际市场调研内容
2.3 sources for information of the international market 国际市场信息来源
2.4 analyzing the research findings and preparing a report 调查结果分析及报告
section 3 channels of developing overseas customers 开发海外客户的渠道
3.1 ways to find overseas customers 寻找海外客户的途径
3.2 choosing qualified customers 选择合格客户
section 4 marketing program 营销方案
4.1 product strategy 产品策略
4.2 pricing strategy 价格策略
4.3 placing strategy 渠道策略
4.4 promoting strategy 促销策略
section 5 application for a license and a quota 进出口许可证和配额的申请
5.1 role of an import or export license 进出口许可证的作用
5.2 role of an import or export quota 进出口配额的作用
5.3 procedures of applying for a license and a quota 申请进出口许可证和商品配额的流程
chapter three international trade negotiatlion
section l procedure of negotiation 谈判的程序
1.1 preparation for business negotiation 商务谈判前的准备
1.2 what to be negotiated 谈判的内容
1.3 inquiry 询盘
1.4 0ffer 发盘
1.5 counter-offer 还盘
1.6 acceptance 接受
section 2 conclusion of a contract 达成合同
2.1 what is a contract? 什么是合同？
2.2 importance of a written contract 书面合同的重要性
2.3 format of a sales contract 销售合同的格式
chapter four terms and conditions of a sales contract
section l description of goods 商品描述
1.1 quality 质量
1.2 quantity 数量
1.3 packing 包装
section2 price 价格
2.1 factors that influence commodity pricing 影响商品价格的因素
2.2 incoterms 2010 国际贸易术语解释通则2010
2.3 trade terms 贸易术语
2.4 conversion of three main trade terms 三种主要贸易术语的换算
2.5 price clauses in a contract 合同、中的价格条款
section3 transport 运输
3.1 marine transport 海上运输
3.2 0ther types of transport 其他运输方式
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chapter five contract executing （import and export）
chapter six export accounting
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