商务英语函电-高职高专 内容简介
本书遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。
全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。
商务英语函电-高职高专 目录
module 1 fundamentals of english business letter-writing
learning objecties
ⅰ. formats of business letters
ⅱ. principles of business letter-writing
ⅲ. structure of business letters
1. the essential parts of a business letter
2. the miscellaneous parts of a business letter
ⅳ. examples of business letters
ⅴ. a brief introduction of e-mails
ⅵ. ways of envelope addressing and the standardized designs
exercises
module 2 establishing business relations
learning objecties
introduction
writing skills
specimen letters
letter 1 a letter to a new customer for establishment of business relations
letter 2 on establishing business relations
letter 3 a request to establish business relations
letter 4 a reply to the above letter
letter 5 an introduction of the company and products
letter 6 a positive reply from an importer
notes
language focus
exercises
module 3 status enquiries
learning objecties
introduction
writing skills
specimen letters
letter 1 asking for credit information
letter 2 a favorable reply
letter 3 a status enquiry from a consulting agency
letter 4 an unfavorable reply from the chamber of commerce
letter 5 an enquiry about credit and status
letter 6 an enquiry about financial and credit standing
notes
language focus
exercises
module 4 sales promotion
learning objecties
introduction
writing skills
specimen letters
letter 1 a letter promoting sportswear
letter 2 a follow-up letter for aftersales service
……
module 5 enquiries
module 6 quotations and offers
module 7 counter-offers
module 8 acceptance and orders
module 9 terms of payment
module 10 payment by letter of credit
module 11 packing and marking
module 12 shipment and delivery
module 13 insurance
module 14 conclusion and contract
module 15 complaints and claims
module 16 agency
revision
reference keys
bibliography 参考文献
商务英语函电-高职高专 节选
《商务英语函电》遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。《商务英语函电》适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。
商务英语函电-高职高专 相关资料
I. Formats of Business Letters A letter that is neat, easy to read and presents a professional image will leave a good impression on your reader. When writing business letters, you must pay special attention to the format used. Keep in mind that different organizations have different format requirements for their professional communication. Indented Format Following traditional British practice, the indented format takes in five or six spaces in the first line of each paragraph in the body of the letter, though deeper indentations than these are sometimes preferred. However, Consistency in use is, the important point.Blocked Format Blocked Format is the easiest style to use because every letter begins at the left margin. Because of this, it’s also one of the most widely used styles. However, in some cases, blocked format can give the letter a left-heavy appearance. You may want to avoid this minor flaw by using modified blocked format.Modified Blocked Format The modified blocked format uses the basic blocked format. However, the following parts of the letter begin at the horizontal center of the page: the return address, the date, the complimentary close, the signature, the sender’s typed name, and the sender’s official title. Using the center at a left margin for these elements gives the letter a more balanced look. Writers can also use blocked paragraphs, as in blocked format ted-letters.II. Principles of Business Letter-WritingClearness In order to achieve clearness, you should not convey more than one idea in a sentence. You’d better not introduce more than one topic in a paragraph and not deal with more than one matter in a letter. Conciseness Try to make your message brief and straight to the point. Avoid using long words or sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. A good business letter should be natural, human and easy to read. Correctness You have to make
