| 外贸英语函电 |
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2020-06-15 00:00:00 |
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外贸英语函电 本书特色
《外贸英语函电/“十二五”应用型系列规划教材》首先介绍了外贸函电的基础知识、写作原则、风格及方式，然后按照实际外贸交易程序组织内容，包含了建立业务关系、资信调查、促销、询盘、报价、还盘、接受、订购、付款方式、包装、运输、保险、投诉、索赔等国际商务情境下的商务信函，此外，内容还包括电传、传真与电子邮件的写作知识及商务社会信函等。
《外贸英语函电/“十二五”应用型系列规划教材》在编写时注重实用性与知识性并重，将外贸专业英语与相关的国际贸易知识有机结合起来，结构严谨，深入浅出。每章内容包括国际贸易通行惯例及相关业务知识简介、相关信函的写作要求、信函实例、注释、常用表达方式及充足的各式练习。通过大量的实例、注释及练习，系统地展示和强化了外贸的业务流程以及相应函电的格式、结构、写作特点、专业术语、常用词组、相关句型、常见表达方式等。《外贸英语函电/“十二五”应用型系列规划教材》内容针对性强，注重实用与交际能力的培养，语言规范，可操作性强。学生通过《外贸英语函电/“十二五”应用型系列规划教材》的学习，能举一反三，学以致用。
外贸英语函电 内容简介
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外贸英语函电 目录
unit 1 basic knowledge of international business letter writing
1. introduction of international business letter writing
2. the formats of business letters
3. the elements of business letters
4. the basic principles of business letters
5. envelope addressing
6. vocabulary
7. exercises
unit 2 establishing business relations
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 3 status inquiries
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 4 sales promotion
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 5 inquiries and replies
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 6 quotations and offers
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 7 counter offers
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
6. exercises
unit 8 orders and their fulfillment
1. general introduction
2. specimen letters
3. notes
4. vocabulary
5. letter writing guide
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unit 9 sales confirmation and purchase contract
unit 10 payment
unit 11 packing
unit 12 shipment
unit 13 insurance
unit 14 agency
unit 15 complaints and claims and their settlements
unit 16 email, fax and telex
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