商务沟通-中国商务文化-1BOOK+1DVD 本书特色

it introduces chinese business culture to foreign businessmen to help them gain a better understanding of chinese business culture.
it assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.
it provides some basic chinese expressions that foreign businessmen need in business activities in china as well as some useful case studies and advice.
it presents introductions in english by a presenter, interviews with senior officials of foreign enterprises in china, and some related business scenes.

商务沟通-中国商务文化-1BOOK+1DVD 目录