现代商务英语写作 本书特色
本书共17个单元，主要内容包括商务信函的构成、商务信函的语言风格与文化认知、商务信函的语气、询购函、回复函、拒绝函、友好与社交信函、办公室日常信函、备忘录、电子邮件、通告、销售信函、广告、商务报告、合同、调查问卷、 商务概要、就业写作等。
本书所涵盖的内容较为全面，涉及商务环境中主要信函及文本的写作。本书中所有信函、文本的范文均来自各种商务实践工作，同时文本的选择还兼顾了商务写作的得体性和功能性，表现了文本作者的写作目的和期望所达到的效果，能够让读者学到真实的写作技巧并体验到商务信函的写作风格。
本书可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用,同时也可用作外企白领阶层和其他商务英语写作爱好者的自学用书。
现代商务英语写作 内容简介
本书共十七个单元, 主要内容包括商务信函的构成、商务信函的语言风格与文化认知、商务信函的语气、询购函、回复函、拒绝函、友好与社交信函、办公室日常信函、备忘录、电子邮件、通告、销售信函、广告、商务报告、合同、调查问卷、商务概要、就业写作等。
现代商务英语写作 目录
contents unit 1 the components of business letters 商务信函的构成 (1) 1.1 the essential parts of a business letter (1) 1.2 the optional parts of a business letter (3) 1.3 the formats of a business letter(5) 1.4 the overall appearance of a business letter (9) unit 2 language style and cultural awareness of business letters 商务信函的语言风格与文化认知 (13) 2.1 concise (13) 2.2 intercultural awareness (16) unit 3 the tone of a business letter 商务信函的语气 (21) 3.1 writing for your audience (21) 3.2 three approaches in dealing with messages (26) unit 4 inquiries 询购函 (36) 4.1 introduction (36) 4.2 sample letters (36) unit 5 replies 回复函 (47) 5.1 introduction (47) 5.2 sample letters (48) unit 6 letters of declining 拒绝函 (60) 6.1 introduction (60) 6.2 sample letters (61) unit 7 goodwill and social letters 友好与社交信函 (70) 7.1 invitation letter (70) 7.2 letter of thanks (80) 7.3 letter of congratulations (84) 7.4 letter of sympathy and condolence (89) 7.5 letter of complaints and claims (93) unit 8 interoffice routine letters 办公室日常信函 (111) 8.1 letter of appointment (111) 8.2 letter of introduction (118) 8.3 letter of recommendation (122) 8.4 letter of notification (127) unit 9 memos, e-mails and notices 备忘录、电子邮件及通告 (143) 9.1 memos (143) 9.2 e-mails (151) 9.3 notices (153) unit 10 sales letters and advertisement 销售信函与广告 (163) 10.1 introduction (163) 10.2 sales letters (165) 10.3 advertisement (175) unit 11 business reports (i) 商务报告（一）(187) 11.1 the introduction to reports (187) 11.2 components of a business report(194) unit 12 business reports (ii) 商务报告（二）(200) 12.1 informational reports (200) 12.2 analytical reports and feasibility reports (210) unit 13 business reports (iii) 商务报告（三）(217) 13.1 proposal reports (217) 13.2 annual report (224) unit 14 contracts 合同 (239) 14.1 types of business contracts (239) 14.2 components of a business contract (241) 14.3 language and stylistics features (241) 14.4 layout (244) 14.5 writing steps (245) 14.6 samples (247) unit 15 questionnaires 调查问卷 (265) 15.1 introduction(265) 15.2 types of questionnaire (265) 15.3 layout of a questionnaire (266) 15.4 preparing a questionnaire (268) 15.5 interpreting the findings (269) 15.6 samples (270) unit 16 business summary 商务概要 (279) 16.1 introduction (279) 16.2 features of a well-written summary (279) 16.3 writing a summary (280) 16.4 checklist and list for speech (283) unit 17 employment writing 就业写作 (291) 17.1 job description (291) 17.2 job application letter (293) 17.3 curriculum vitae (296) 17.4 job offer and acceptance (301) 17.5 reference check (304) references (312) 参考文献
