商务英语阅读 本书特色
本次再版,我们参考了国内外*的相关资料,修订了书中的部分失误,更换、更改了一版中相对陈旧的素材,并且将内容扩充到十八单元,涵盖了国际贸易、国际财务、国际投资、国际营销、电子商务、证劵和保险、第三产业、经济全球化、跨国公司、人力资源、企业文化、广告宣传、企业家精神等众多的商务领域。本书的选材力求做到广泛而精要,宏、微观领域并重,能够反映世界经济和贸易发展的主流和大趋势。内容具有时代性、知识性和趣味性。
商务英语阅读 目录
Unit l
International Trade国际贸易
TextA Don’tFenceMeOut!
Text B Obama Administration Suspends Efforts to Win Approval
fortheTransPacificPartnership
SupplementaryReading FreeTrade orFairTrade
Unit 2
Intemational Finance国际金融
TextA
The StockMarket
TextB Bankin9
SupplementaryReading ForeignExchange
Unit 3
International Investment and Credit国际投资与信贷
Text A Environment,Trade,and Investment
Text B The Benefits of Foreign Direct Investment to
Host Countries
Supplementary Reading How to Launch a Business Abroad
Unit 4
International Marketin9国际营销
TextA Chasing KingApple
TextB GeelyBuysVolv0
Supplementary Reading The Five W’S ofMarketin9
Unit 5
Business Elite商务精英
TextA Dell:Hero Comes Back
TextB AnnMoore:The CE0
0fTime
Supplementary Reading The Resurrection of Steve Jobs
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