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实用商务英语写作 内容简介
《实用商务英语写作》旨在帮助英语专业本科学生掌握日常工作、学习和未来的求职过程中英语主要应用文体的写作知识和技能而撰写的教材。《实用商务英语写作》分为“商务写作与沟通”、“商务写作文体”、“语言方法与写作”、“商务信函写作”、“工作相关写作”、“商誉与社交写作”、“日常办公写作”、“企业报告写作”、“商务合同写作“、“企业简介”、“商业广告”、“公司治理”、“商务建议”和“企业章程”十四章，对每种应用文体的介绍包括文体结构和写作技巧、实用表达、实例和词汇与术语，每章的结尾还配有情景写作任务。 《实用商务英语写作》也可作为非英语专业本科生的教材及参考书，可供大学英语教师、外企或合资企业工作人员和需要撰写英语应用文者使用，具有较高的实用价值和参考意义。
实用商务英语写作 目录
Chapter 1 Business Writing and Communication
1．1 Definition and Importance of Business Writing
1．2 General Steps for Business Writing
1．3 Principles for Effective Business Writing
1．4 Effective Communication
Exercises
Chapter 2 Business Writing Styles
2．1 Writing Style and Business Writing Style
2．2 The Tone in Business Writing
2．3 Conciseness in Business Writing
2．4 Tips for an Effective Business Writing Style
Exercises
Chapter 3 Language Skills and Writing Techniques
3．1 Language Skills
3．2 Writing Techniques
3．3 Tips for Business Writing
Exercises
Chapter 4 Business Letter Writing
4．1 Basics of Business Letter Writing
4．2 Suggestions for Selecting Words
4．3 Writing Skills
4．4 Examples of Business Letters
Exercises
Chapter 5 Job-Related Writings
5．1 Application Letter Writing
5．2 Memo and E-mail Writing
Exercises
Chapter 6 Goodwill and Social Letter Writings
6．1 Basic Business Letter Format
6．2 Letters of Congratulation
6．3 Thank You Letters
6．4 Apology Letters
6．5 Holiday Letters
Exercises
Chapter 7 Office Routine Letters
7．1 Invitation Letters
7．2 Introduction Letters
7．3 A Business Itinerary
7．4 Notification Letter
Exercises
Chapter 8 Business Report Writing
8．1 Classification of Business Report
8．2 Instructions for Writing Business Report
Exercises
Chapter 9 Contract Writing
9．1 Definition and Functions of Business Contract
9．2 Contract Formation
9．3 Breach of Contract
9．4 Main Clauses of Business Contract
9．5 Guidelines for Business Contract Writing
Exercises
Chapter 10 Company Profiles
10．1 Preparing a Company Profile
10．2 Structure of Company Profile
10．3 The Appropriate Style of Company Profile
10．4 Samples of Corporate Files
Exercises
Chapter 11 Business Advertisements
11．1 Six Laws of Small Business Advertising Success
11．2 Choosing Right Advertisement for Your Business
11．3 Choosing Right Media of Advertisement
11．4 How to Design an Advertisement
11．5 Language Features of Advertisement
Exercises
Chapter 12 Business Proposal
12．1 Types of Proposal
12．2 Managing Business Proposal
12．3 Writing a Business Proposal
12．4 Key Elements of Winning Business Proposals
12．5 Example of a Request for Proposal
Exercises
Chapter 13 Corporate Governance
13．1 Rights and Equitable Treatment of Shareholders
13．2 Codes and Guidelines
13．3 Mechanisms and Controls
13．4 Principles of Good Corporate Governance
13．5 Examples of Corporate Governance
Exercises
Chapter 14 Business Charter
14．1 Definition of Business Charter
14．2 Corporate Charter Number
14．3 Standard Business Charter Template
14．4 Example of Corporate Charter
Exercises
Keys to Exercises
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