| 外贸英语函电(职业教材) |
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2020-06-15 00:00:00 |
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外贸英语函电(职业教材) 本书特色
《外贸英语函电/全国高等职业教育示范专业规划教材》是一本校企合作共同开发的教材，是外贸函电课程开展“工学结合”实践教学的指导用书。本书按照国际贸易流程编写，内容主要涵盖：外贸基本理论；商务洽谈、签订合同、执行订单等环节中的英文信函写作；外贸业务实操技能。教材着重“仿真实践教学法”，大部分实训内容都以真实外贸公司业务为背景，旨在提高学生函电写作的兴趣及实践技能。另外，本书强调电子商务在外贸行业中的重要作用，提倡积极利用电子商务促进外贸行业发展。
外贸英语函电(职业教材) 目录
Preface 前言
Chapter 1 Language Style and Layout of a Business Letter .
Chapter 2 Establishment of Business Relations and Credit Status Enquiries .12
Chapter 3 Sales Promotion 25
Chapter 4 Business Negotiation 34
Chapter 5 Order and Business Contract 51
Chapter 6 Terms of Payment 66
Chapter 7 Letter of Credit. 78
Chapter 8 Packing, Marking and Shipment.94
Chapter 9 Insurance .106
Chapter 10 Claim and Settlement. 119
Chapter 11 Agency129
Appendix
Ⅰ
Common Terms in International Trade 139
Appendix
Ⅱ
Common Abbreviations in International Trade 150
Appendix
Ⅲ
Resource Interlinks . 160
Keys to Practice and Training . 161
References193
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