电子商务英语 内容简介
《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》在继承了第1版优点的基础上,在内容上进行了更新、补充,在结构上又增加了“听说”和“角色扮演”模块,强调了教学方法的使用,突出了对英语综合能力的训练。“阅读”和“进一步学习”模块,由教师根据学生的实际情况作灵活的处理,可采用分层教学,使每位学生都能从中受益,从而在原有的基础上有所提高。 《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》内容丰富,图文并茂,易于理解。课文语言浅显,具有较强的时代气息,内容具有较强的可读性。全书设8个单元,共14课,内容涉及互联网基础、电子商务基础、网络营销、电子支付与网络安全、电子商务物流等方面。每课主要包括:热身练习、阅读、语言学习、听说、角色扮演、进一步学习、翻译7个模块。在每个单元结束时,都设有单元任务供读者练习。为了方便学习,书后还附有阅读材料的参考译文和练习答案。 《电子商务英语(电子商务专业 第2版)/职业教育“十二五”规划教材》既可作为中等职业学校电子商务专业、国际商务、市场营销专业及相关专业的教材,还可作为培训用书和自学爱好者的参考书。
电子商务英语 目录
前言 Unit One Brief Introduction to Internet Lesson 1 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 2 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Two Brief Introduction to Electronic Commerce Lesson 3 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 4 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Three Categories of the E-commerce Lesson 5 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 6 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Four E-marketing Lesson 7 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 8 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Five E-payment System Lesson 9 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 10 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Six Security and E-commerce Lesson 11 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Lesson 12 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Seven Prospect for E-commerce Lesson 13 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task
Unit Eight Logistics Lesson 14 Warm-up Reading Language Study Listening and Speaking Role Play For Further Study Translation Unit Task Vocabulary Appendix I For Further Study参考译文 Appendix II 课后练习答案 参考文献
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